© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - 5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos
Posted 5th July 2021

5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos

5 Actionable Tips on Improving Your Digital Marketing Strategy with Animated Videos | Video Marketing Strategy

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos

Video marketing

What differentiates a brand that excels at customer engagement from one that doesn’t? A well-planned and executed video marketing strategy.

In today’s fast-paced, modern and oversaturated market, consumers waste zero time with brands that can’t attract their attention and deliver a value proposition. They want to connect with a brand’s story and message immediately, and in an easy-to-digest way. Visitors simply move on to the next brand or search engine listing that does a better job.

So how do you ensure your brand is upgraded and your digital marketing can make a lasting impression on consumers? Start integrating animated videos in your strategy. Here’s why…

Why Your Brand Needs Animated Videos?

Video marketing

8 seconds.

That’s your time to catch your audience’s attention and impress them enough, so they stick around for your message. The average attention span of consumers today drops almost every year.  In the year 2000 it was 12 seconds, today it is 8.

How can you be effective with your marketing if you don’t use videos then?

The truth is – it is very difficult.

Video marketing helps with brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last month.

Animated video marketing provides an advantage in your brand communication with its highly visual and auditory components which makes it extremely successful at grabbing viewers’ attention.

In fact, 50% of viewers (18-34 years old) say they stop what they’re doing to watch a video from their favourite video creators.  It’s far easier for many users to remember what they’ve seen than what they’re read.

Animated videos, in particular, are a preferred form of video content.  That’s because they offer dynamic, artful, and intriguing characters, shapes, and movements that entertain unobtrusively.

Animated videos stick in people’s memory. They can be used to diversify marketing content on any digital channel- creating opportunities for a huge return on investment (ROI) and therefore they will help your bottom line.

Here are a few actionable tips to guide you in integrating animated videos into your marketing strategy.

Turn Your Team Into Animated Characters

First of all, turning yourself into an animated character is probably one of the coolest things you can do, right?

Who wouldn’t want to see themselves as a cartoon character- it’s fun!

When it comes to marketing- animated characters are the perfect tool to grab attention and make people stick around to learn more.

They are not just drawings – they represent your team- a group of individuals with their own character and stories. Cartoon avatars let you communicate emotions and authentically engage with your audience.

People love stories and when they are told by real people- even in the form of animated characters, they will want to learn more.

Take advantage of your audience’s curious nature and start creating animated videos presented by the cartoon versions of your team.

Socialfix, a video animation production agency, shows a great example of how you can integrate animated characters into your digital strategy across multiple channels and means of communication.

Here’s their about web page:

Video marketing

Here’s an animated explainer video posted on their YouTube channel:

Video marketing

And here is their Instagram feed – full of animated content:

Animated Videos Boost Your Search Engine Rankings

Another aspect animated videos can help you with is SEO optimization. Websites that include video can increase organic search traffic by 157%. Not only that, but videos on your home page are 53 times more likely to be discovered by Google.

Animated explainers – an agency working in the field of animation video creation, has embedded animated videos at the top of their home page in an attempt to draw attention to their services.

video marketing

Their approach works in two ways – first, the animated video quickly grabs visitors’ attention and entices them to stay longer on the website.

Second, by making people stick around longer they signal to Google that they provide valuable information for the audience, and as a result, the search engine ranks them higher.

Make sure you include animated videos on your landing and home pages to follow Animated Explainers’ example. And don’t forget to use target keywords and phrases in your video descriptions – that will further help your SEO.

Categories: Strategy


You Might Also Like
Read Full PostRead - Eye Icon
SFG Appoints New Directors and Celebrates Major Milestone
M&A
18/09/2024SFG Appoints New Directors and Celebrates Major Milestone

SF Group (SFG), a specialist advisor, investor, developer and investment manager in the student accommodation and property sectors has appointed two new directors as it looks to accelerate growth during its next phase of development.

Read Full PostRead - Eye Icon
Blockchain is the Inevitable Future of Banking
Innovation
24/07/2018Blockchain is the Inevitable Future of Banking

Fiorenzo Manganiello is a Professor of blockchain technologies at the Geneva Business School and Associate Director of Banque Profil de Gestion, a Swiss private bank.

Read Full PostRead - Eye Icon
How Does Palletizing Automation Work
News
13/11/2023How Does Palletizing Automation Work

How does palletizing automation work? In the ever-evolving world of technology, automation is playing an increasingly pivotal role across various industries. Palletizing automation, in particular, has revolutionized the way companies handle materials and produ

Read Full PostRead - Eye Icon
Leading Independent Immigration Law Firm
Innovation
26/02/2019Leading Independent Immigration Law Firm

Edmans & Co is one of the UK’s top immigration law firms. Supported by a highly experienced team of immigration lawyers, who are experts in dealing with cases of any complexity and in all areas of the UK immigration law, Edmans & Co has come to be recognised

Read Full PostRead - Eye Icon
Four Reasons To Get Law Enforcement Transcription Service
News
28/09/2023Four Reasons To Get Law Enforcement Transcription Service

Many think that law enforcement transcription is another small, inconsequential cog in the American Criminal Justice System. It’s a requirement in certain instances, optional in others, and, in some cases, can completely be eschewed. However, many fail to re

Read Full PostRead - Eye Icon
How to Hire Your First Employee for a Small Business: 6 Important Steps
Corporate Social Responsibility
12/06/2023How to Hire Your First Employee for a Small Business: 6 Important Steps

The excitement of hiring your first employee is something you’ll probably remember for years to come. But this step is also a giant leap of faith you need to take for your small business to move forward.

Read Full PostRead - Eye Icon
National Journal Heartland Monitor Poll Finds Younger Generations Are Redefining Path to Success
Leadership
13/07/2015National Journal Heartland Monitor Poll Finds Younger Generations Are Redefining Path to Success

Most Americans believe it’s harder to get started today compared to previous generations.

Read Full PostRead - Eye Icon
Serving Customer and Community
Leadership
24/12/2021Serving Customer and Community

Having made itself the ‘Best Home & Maintenance Services Provider’ in 2021 for the UK, Fantastic Services is a home and office services company whose franchise model is helping communities all across the world.

Read Full PostRead - Eye Icon
How to Enhance Customer Experience With A Seamless Payment Process
News
05/08/2024How to Enhance Customer Experience With A Seamless Payment Process

Nowadays, in this time of strong competition for customers, it is very important to provide a smooth payment experience. Businesses that make paying easy and safe can improve the overall experience of their customers greatly; this includes increasing satisfact



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow