© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - Best Practices to Minimize VAST Error Codes in Video Advertising
Posted 11th December 2023

Best Practices to Minimize VAST Error Codes in Video Advertising

The landscape of digital advertising is witnessing a monumental shift, propelled by the dynamic and immersive world of video advertising. In this industry, the video ad serving template (VAST) is a pivotal framework for managing the seamless delivery of video ads across various platforms. However, the intricacies of VAST bring forth a significant challenge: error […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Best Practices to Minimize VAST Error Codes in Video Advertising

The landscape of digital advertising is witnessing a monumental shift, propelled by the dynamic and immersive world of video advertising. In this industry, the video ad serving template (VAST) is a pivotal framework for managing the seamless delivery of video ads across various platforms.

However, the intricacies of VAST bring forth a significant challenge: error codes. These errors, often technical in nature, can impede the smooth transmission of video content, negatively impacting the viewer’s experience and the advertiser’s return on investment.

This challenge is underscored by a recent statistic revealing an all-time high of 92% of marketers attesting to the positive ROI of video content, up from 87% in the previous year. Such figures not only highlight the efficacy of video advertising but also emphasize the need for meticulous management of VAST error codes to harness its full potential.

What Are VAST Error Codes?

VAST, an XML schema developed for serving video ads, plays a pivotal role in the seamless delivery of video content. However, it’s not without its pitfalls. The different VAST error codes can range from simple syntax issues to complex server-side errors, each indicating specific problems in the ad serving process. These errors not only disrupt ad delivery but can also affect the overall viewer experience and the advertiser’s return on investment.

Best Practices to Minimize VAST Error Codes

Validating VAST Responses

To mitigate these challenges, several practices are essential. The first step involves validating VAST responses. Ensuring that these responses conform to the specified format is fundamental. This process includes checking for correct XML syntax, verifying media file types, and ensuring appropriate response sizes. Additionally, it involves rigorously testing for adherence to industry standards, routinely updating validation criteria, and incorporating feedback from previous error analyses.

Regular Monitoring and Testing

Regular monitoring and testing of video ads is another critical component. This proactive approach enables the identification and rectification of errors as they arise, ensuring continuous, smooth ad delivery. Monitoring tools and automated testing can play a significant role here, offering real-time insights into ad performance and error occurrences. Constant vigilance in this area helps anticipate potential issues, fosters quicker response times, and cultivates a culture of continuous improvement.

Optimizing Video Content and Format

Another area of focus should be on optimizing video content and format. Video file sizes and formats significantly impact loading times and, consequently, the viewer experience. Optimizing these aspects reduces the likelihood of errors related to video content delivery. This optimization includes balancing quality with bandwidth considerations, using advanced compression techniques, and tailoring content to specific audience segments.

Ensuring Compatibility Across Devices and Platforms

Compatibility across devices and platforms is yet another aspect that demands attention. The diverse range of devices and platforms used by audiences today means that video ads must be versatile and responsive. Ensuring compatibility minimizes errors related to format and playback issues on different devices. This involves rigorous cross-platform testing, adapting to evolving technology trends, and ensuring seamless user experiences across all touchpoints.

Staying Updated With VAST Versions

Moreover, staying updated with the latest VAST versions is crucial. With each update, new features and improvements are introduced, and staying abreast of these changes can significantly reduce compatibility and format-related errors. Engaging in industry forums, participating in beta testing of new versions, and implementing updates promptly are vital for staying ahead.

Leveraging Technology and Expertise

Utilizing ad verification tools and platforms is a practical approach to managing VAST error codes. These tools offer automated solutions to detect and report errors, reducing the manual labor involved in monitoring and testing. Moreover, having a skilled ad operations team is invaluable. This team’s expertise in managing, optimizing, and troubleshooting ad campaigns can be a game-changer in minimizing VAST errors.

Partnering With a Trusted Ad Provider

For businesses that lack the technical know-how or a dedicated AdOps team, partnering with a trusted ad provider is a viable solution. A proficient ad provider with a robust video ad offering can effectively handle the complexities associated with VAST errors. This partnership ensures smoother ad delivery, allowing businesses to focus on their core operations while leaving the technical intricacies to the experts.

Conclusion

Minimizing VAST error codes in video advertising requires a multifaceted approach. From validating responses to leveraging the latest technology and expertise, each step plays a critical role in ensuring efficient ad delivery. Adopting these practices is not just about avoiding technical pitfalls; it’s about enhancing the overall effectiveness and reach of video advertising campaigns.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
How To Give An Effective Business Presentation
Leadership
10/08/2021How To Give An Effective Business Presentation

A corporate presentation should have an interesting subject given with passion. Here we look at what can make your presentation stand out and give you that edge.

Read Full PostRead - Eye Icon
Going Beyond Zero Trust: How Far Should Organisations Go to Protect Their Information?
Innovation
18/06/2024Going Beyond Zero Trust: How Far Should Organisations Go to Protect Their Information?

Organisations are under extreme pressure when it comes to protecting data. The range of cybersecurity threats is constantly evolving as the world becomes increasingly reliant on technology.

Read Full PostRead - Eye Icon
Ones to Watch in IP, 2016 California
Legal
04/04/2016Ones to Watch in IP, 2016 California

West & Associates is a full-service law firm specializing in the practice of Intellectual Property law.

Read Full PostRead - Eye Icon
6 Reasons To Register Your Business Trademark
Legal
01/12/20226 Reasons To Register Your Business Trademark

When entrepreneurs start their businesses, they don't always consider trademarking them. However, having one has several benefits for your business. Your trade name is a valuable asset that might make you a fortune. A trademark is also an excellent way to prot

Read Full PostRead - Eye Icon
451 Research Identifies Nearly 300 M&A and IPO Candidates in its Annual 2016 Tech M&A Outlook
Innovation
25/02/2016451 Research Identifies Nearly 300 M&A and IPO Candidates in its Annual 2016 Tech M&A Outlook

According to 451 Research’s recently published Tech M&A Outlook 2016, acquirers will spend hundreds of billions of dollars on tech acquisitions in the coming year to adapt to a rapidly changing marketplace with notable hotspots in information security, IoT a

Read Full PostRead - Eye Icon
Advanced Enterprise Communication Solution
Innovation
09/04/2024Advanced Enterprise Communication Solution

Since its inception in 2002, CallTower has remained dedicated to delivering the world’s most advanced communications with its industry-leading Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS) and Collaboration solutions.

Read Full PostRead - Eye Icon
The Digital Operational Resilience Act: What This Means for the Finance Sector and Its Legacy Technology
Finance
02/11/2023The Digital Operational Resilience Act: What This Means for the Finance Sector and Its Legacy Technology

The main objective of the Digital Operational Resilience Act (DORA) is to strengthen the IT security of financial entities such as banks, insurance companies and investment firms. The EU deems this necessary because of the growing risk of depending on Informat

Read Full PostRead - Eye Icon
Africa on the Rise
Legal
04/05/2016Africa on the Rise

Mrs. UWIMANA Gisèle is a holder of Master’s Degree in Law (LLM) and Bachelor’s Degree in Law (LLB) and active collaborator of the Law Firm as she joined Rwanda Bar Association in 2011.

Read Full PostRead - Eye Icon
SkyStem Software Secures Success
Leadership
25/09/2020SkyStem Software Secures Success

Closing the books and completing reconciliations is not the most glamorous part of accounting, but it’s a vital last line of defense against identifying fraud and errors that might occur. The team at SkyStem have developed a way to automate the month-end clo



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow