2017 Legal Awards

8 Acquisition International - Legal Awards 2017 Drawing on over 18 years’ experience in the industry, the Rainmaker Institute is an innovative law firm consultancy based in Gilbert, Arizona. We profile the firm to find out more and explore the secrets behind its success. stablished in 1999, the Rainmaker Institute specializes in comprehensive legal marketing for small to mid-sized law firms. There are over 1.3 million attorneys in the United States, which equates to one lawyer for every 246 people, including children. Another 40,000 new lawyers graduate every year, and as such the industry is incredibly competitive and lawyers need to work hard to obtain and retain clients, no matter what practice areas they specialise in. To compete in this market, the Rainmaker Institute offers a range of service, and since inception the firm has helped over 18,000 attorneys grow their businesses, as well as offering training to lawyers in each of the 50 states. Today, The Rainmaker Institute is the nation’s largest law firm marketing company specializing in law firm management and marketing techniques for small to mid-sized law firms. The secret successful law firms share is deploying the right combination of marketing tools to attract, convert and retain clients. Finding that combination can be particularly difficult for small and mid-sized law firms that often lack the resources to create meaningful marketing tools or employ a team of marketing professionals. Having helped more than 18,000 attorneys build successful and sustainable law practices, the Rainmaker Institute know what works and what does not, allowing them to guide fledgling firms to success. Its vast service offering includes lead generation using both online and offline marketing strategies; lead conversion, providing information on how to improve intake and fix lead conversion rates; as well as client retention, supporting firms to generate repeat business and repeat referrals from former clients. Alongside this range of services, the institute also offers a selection of DVDs, books and webinars to help attorneys grow their law firms using a variety of custom techniques. These include content marketing, social media marketing, e-newsletters, lead conversion software, intake training, and onsite marketing and management consulting. Company: The Rainmaker Institute Contact: Stephen Fairley Email: stephen@ therainmakerinstitute.com Address: 2487 S Gilbert Rd, Ste 106-440, Gilbert, Arizona, 85295, USA Phone: 001 630 253 4290 Website: therainmakerinstitute.com The Rainmaker Institute A LA170060 In addition, for those who need faster results and more intense, focused support, the institute offers a 2-day marketing boot camp for small law firms. Over 10,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients fast by applying the proven Rainmaker System. The intensive training courses help law firms to understand and implement the system quickly and efficiently. Operating in the fast paced legal market, knowledge on the industry is never enough, as firms need to remain at the very cutting edge of the latest industry developments in order to offer a relevant service to their clients. As such, the Rainmaker Institute works to ensure that each and every one of the law firms it supports is fully prepared to give the very best service to its clients. The team at the institute have one aim in mind; to teach their clients how to use little known strategies, alongside the knowledge they already have, so that they can get more and more qualified leads and dominate their marketplace to create the law firm of their dreams. Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System. Stephen was academically trained as a clinical psychologist and ran 2 successful small businesses prior to focusing on the legal marketplace. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations. Stephen has appeared in Inc and Entrepreneur magazines, has authored 12 books, taken 16 cruises, and traveled to 45 countries. Ultimately, the Rainmaker Institute is a pioneer in legal marketing services. The company generate marketing solutions that allow lawyers to spend more time practicing law, and moving forward this will remain its ongoing focus as the team aim to build upon their current achievements and support even more lawyers and law firms.