2018 Leading Adviser Supplement

Acquisition International - Leading Advisers 2018 181 Acquisi Intern t onal - Is ue 6 2018 2 track on a client’s IP needs is a mistake. Human interaction must play a key role. Moving forward, we are planning to develop a number of initiatives which can be of great value to businesses, and I am looking forward to working on those projects. One of the aims is to enable businesses to help themselves, at least in the early stages of developing their IP portfolios. Simultaneously, this will strengthen as well as clarify our position and marketing message to our clients, and to prospective new clients, as well as associates both in the UK and internationally. The intention is to use technology and communications methods more effectively, combined with human interaction wherever possible. Without human interaction, advanced technology and the use of Providing Bespoke and Expert Services digital social media will fail. After all, technology and all technology related methods should be servants or tools, not the be all and end all. Technology, the Internet and social media will continue to present both a challenge and an opportunity. They are critical to conducting business. Against this background, it is clear that Intellectual Property rights should be the main business assets category of the 21st-century. Branding and innovation are represented in Intellectual Property rights. If you strip out from businesses depreciating assets (e.g. equipment, leases), cash (always fluid), and (where appropriate) stock which is worth nothing until it is sold, you are left with intangible assets, with innovation and branding at their core.