2018 Leading Adviser Supplement

182 Acquisition International - Leading Advisers 2018 42 Acquisition International - Issue 6 2018 Maple Accountancy is a multi-disciplined powerhouse with a wealth of diverse experience in helping owner managed business and family owned business to achieve their goals and achieve success. We spoke to Jennifer Priestley as she and her firm are named in the Leading Adviser Awards as the Leading Management Accountants of the Year within the UK in 2018. eadquartered in Derby, and with offices all over the UK, Maple Accountancy helps clients to reach their goals by offering bespoke accountancy services, as well as tax and business advice. Looking to always provide the best service, the team analyses the performance of a business and advises on how to pre-empt problems, adapting to the constantly changing circumstances and improve value. They assist with advanced tax planning, enabling owners and managers to enjoy the extra profit. Being proactive rather than reactive, the staff area able to deal with a variety of accounting matters, as this is a cost-effective way of bringing financial strengths to the business, something which is a particularly attractive proposition for high- growth businesses. Jennifer starts off the discussion by outlining the techniques that she and the firm employ when working on a new project, as well as explaining how this approach subsequently ensure that the desired outcome is always reached on both sides. “When undertaking a new project, my approach is to find out the desired outcome of the client, and then work back to what needs to be put in place and measured to get there. Always looking to provide the best service possible, we want to work with the client to deliver results which can make a real difference to their lives.” Describing the company’s ongoing strategy, Jennifer believes that leading by example is the best way to focus and motivate her staff to deliver the best results. With Maple Accountancy earning a reputation within the industry for being innovative and exceeding expectations, Jennifer would like to continue establishing Maple Accountancy as a major player in the finance sector. “Within my work, my focus is always to be better, and to keep ahead of the curve. I believe that to achieve this I must invest in my team of professionals to develop and stay ahead of the ever evolving regulations, as well as ensuring that Company: Maple Accountancy Group Ltd Contact: Jennifer Priestley Address: 83 Friar Gate, Derby, DE1 1FL, UK Phone: 01332 207336 Website: www.maple.uk.com A Company Built on Teamwork and Innovation H 1806AI25 my team can give our clients the most up to date and savvy advice. Internally, we grow and develop as a team, as there has been new members of the team but they have all willingly embraced the Maple Accountancy spirit. Our company culture guarantees that anyone joining the firm is thinking of the same long-term vision as ourselves.” Discussing the state of the industry at present, Jennifer predicts that there will be a seismic shift that will affect the market and most of the company’s clients, and so her team must be well prepared to see her clients through the process. “Moving forwards, HMRC have announced the ‘making tax digital’ initiative which will see a seismic shift to the accounting landscape. We need to make sure that our clients, both current and potential, are aware of the changes that will impact on their businesses. Furthermore, we must help them to ensure that this does not provide an additional burden on their already precious resources. In my opinion, the tax system needs to become understandable, as it is so complex and complicated nowadays that many people do not stand a chance of working out what is allowable and what is not.” Brimming with expertise and knowledge, Jennifer tells us what attributes she believes her company must utilise in order to succeed across the industry, referencing the company culture within Maple Accountancy. “Both the positivity of our people and the progressive team culture, we have ensured that we can provide a solid base for our team to achieve their desired goals, as well as meeting their professional aspirations.” Having achieved personal and team success, Jennifer describes what challenges and opportunities she has faced and overcome in order to be in the position and role she is in today. “Throughout my career, I have faced challenges early in the industry when I first started training 1806AI25 LeadingManagement Accountants of the Year, UK