AI 2018 Business Excellence Awards

54 Acquisition International - 2018 Business Excellence Awards BE180073 Best Transport PR Agency 2018 - London London TaxiPR This exposure allowed the firm to showcase the latest developments within the London Taxi market. Over the years London Taxis have always been at the forefront of innovation, and in October of 2016 they adapted to the changing transport market again by accepting credit cards and contactless payments. This increased the value of using the London Taxi, and had offered huge benefit to all air transport travellers and general street hail users by increasing the ease of use when making payment and controlling expenses. LondonTaxiPR highlighted this in a campaign with BA, and made it more accessible for the air traveller to use a London taxi. Ultimately, LondonTaxiPR has achieved phenomenal success, growing from humble beginnings on social media to a team of six staff, consisting of creative designer, advertising advisor, a PR specialist and one other taxi driver. The firm remain committed to moving in the right direction, and the company is developing daily, working to increase visibility for London Taxi Drivers and work with an increasing number of brands and companies to promote their work, which will remain LondonTaxiPR’s ongoing focus as it looks towards a bright and prosperous future. Founded in 2015, LondonTaxiPR was created by two experienced taxi drivers, who were dismayed by the fact that, although London Taxis are regularly used to promote other services, there was little exposure for the taxis themselves. The firm began life as a Twitter account dedicated to promoting the work of London Taxis, and today it has transformed into a firm committed to working with major brands to share the latest news and developments from the entire London Taxi market. Since inception the firm has established a client base of major companies and have delivered advertising campaigns through major brands such as BA, JCDecaux, Clearchannel, Verifone. Additionally, the firm has worked with local, London brands to promote its work. With thousands of London Taxis servicing Heathrow airport daily, and in particular with BA having their own terminal, it was a major bonus for both LondonTaxiPR and the London Taxi trade as a whole to be advertised in their inflight Magazine, Highlife. This promoted the benefits of using the London Taxi service at the airport right in front of the onboard passengers. LondonTaxiPR is a specialised PR agency dedicated to promoting the iconic London Taxi. We profile the firm to find out more about the range of services it offers. Company: LondonTaxiPR LTD Contact: Lee Sheppard Twitter: @londontaxi_pr Phone: 07540418922 Web address: londontaxipr.com