2019 Global CFO Excellence Awards

Acquisition International - 2019 Global CFO Excellence Awards 5 iFood is the largest food tech company in Latin America, with stakes in businesses across Brazil, Mexico and Colombia. We profile the firm and CFO Diego Barreto to find out more about how it has achieved phenomenal success thanks to his commitment and innovation. iFood aving been in business for just eight years iFood has achieved phenomenal success. The firm has grown more than 100% yearly and was appointed as a unicorn in 2017. Today iFood offers customers a platform with the widest restaurant choice on the market, and offers restaurant partners the most effective platform to allow them to reach more customers via delivery. In March 2019, iFood processed more than 17 million monthly orders through over 66,000 active restaurants. Seeking to offer a truly unique solution, iFood works on a daily basis in innovation focusing efforts in customer discovery, demand prediction, mapping, logistics, and other areas can unlock opportunities for consumers, restaurants and drivers. CFO Diego Barreto draws on vast industry expertise to steer the firm towards even greater success. This experience is diverse, as he was initially interested in law, having achieved a law degree in 2007. After having work for almost 3 year at Mattos Filho Law Firm, Diego changed his carrier taking new positions in finance. By 2011 Diego Barreto become one of the youngest Finance Directors in South America, managing more than USD 3 billion revenues, equity and debt public offerings as well as large M&As throughout the world. In 2014 Diego was admitted by IMD Business School, one of the most well recognized business schools, where he got his MBA degree. By 2016 Diego has decided to move into the New Economy, when he was invited by Movile (tech venture capital company) to join the team. In 2018 Diego Barreto took over as CFO at iFood (Movile invested company), where he has leading the largest venture capital investment (USD 500 million) in LatAm. Diego was awarded with the "Deal of The Year" in 2012 and 2013 as well as the "Golden Tombstone - Debt Deal of The Year" in 2016. In his current role with iFood Diego is recognized as having a transformational leadership because of his ability to motivate and inspire followers and to direct positive changes in groups. Diego is emotionally intelligent, energetic, and passionate, being not only committed to helping the organization achieve its goals, but also to helping group members fulfil their potential. The iFood system dynamics is unique in Latin America and an executive has to learn fast and daily to manage this system, and Diego has been admirable in working hard to understand the firm’s needs and support his team to help ensure that they are met. H Ultimately, iFood’s vision is to revolutionize the food universe to provide a more practical and pleasant life for clients. Seeking to achieve this, the firm has worked hard to create capabilities to connect and coordinate the food value chain, relying heavily on machine learning technology to achieve scale and manage complexity. Only with these elements a company will be able to change entirely the global food value chain, and as such they will remain the core focus for Diego and the entire iFood team over the coming years. Company: iFood Name: Diego Barreto Web Address: www.ifood.com.br Young CFO of the Year 2019 - South America