Leading Adviser Awards 2020

Acquisition International - Leading Adviser 2020 67 Acquisition I ternational - Issue 11 2020 9 Oct20538 Honest and Fair Within the award-winning legal firm, Busse & Miessen, Dr Patrick Giesler continues to confirm his status as the leading Franchise Lawyer in Germany. Working with his team of franchise lawyers within the unique German law firm, Patrick is devoted to rendering advice exclusively to franchisors, adapting over twenty-six years of experience to provide the most relevant and effective service to clients across Germany and in return, receiving global recognition and accolade. usse & Miessen is a leading full-service legal firm based in Berlin, Bonn and Leipzig, Germany. Specialists in personalised, individual support of the highest standards, Busse & Miessen offers comprehensive advice covering a complete range of services, thanks to their ‘team of specialists’ in which each expert member is focused on one area of practice. Patrick Giesler, author of several books on Franchising and Distribution Law, including ‘Franchiserecht’, which will be published in its fourth edition in 2021, joint editor of Germany’s sole professional journal for franchisors, ‘Franchise Systemzentrale’, President of the International Franchise Lawyers Association (IFLA) and Associated Expert at the German Franchise Association (DFV), is one such expert. Twice selected by Lawyer Monthly magazine as one of the world’s leading 100 lawyers, Dr Giesler is one of the most renowned German lawyers for franchisors. Within Busse & Miessen’s Franchise and Distribution department, Giesler has been involved in the development of over 180 franchise systems. Unlike any other German law firm, Busse & Miessen only represent the interests of franchisors, a practice adopted in 2003, prior to which the firm represented franchisees as well, as is common practice in the German markets. As such, Patrick and his team are able to integrate legal advice with business consulting to teach new and smaller franchisors how to structure their franchise networks to facilitate successful growth. With honesty and fairness at its core ethos, the department’s founding mission is to enable sustainable national and international expansion of franchise networks. Providing services – often as an ‘external legal department’ – the team renders transparent and effective advice that aligns business knowhow, strategic management consulting and total compliance and enforcement of legal interests. This award-winning team - devoted solely to the interests of franchisors and manufacturers and led by Patrick and his colleague, Volker Güntzel – is vital to the rendering of the firm’s unique services. As such, Patrick values each member highly, considering them all partners, regardless of whether they technically are or not. The hierarchy within the small but effective branch of Busse and Miessen is practically obsolete, with each member encouraged to create similar name recognition for themselves and to view one another as equal in practical terms. For Patrick, the greatest success is witnessing the success of others. Having seen consistent growth over the past twenty years, the franchise industry is only continuing to follow this same trajectory. The team at Busse & Miessen is unfazed by the increase in competitors, as their prestige continues to make them a premier choice of potential clients looking to expand their businesses. For many of these businesses, whether they be restaurants, retail facilities, or sports facilities, the effects of the Covid-19 pandemic were unavoidable, but with the support of Patrick and his team, none of them suffered too greatly. As such, the only way is onwards and upwards for the Franchise and Distribution branch of Busse & Miessen. As they look to employ an additional lawyer that would facilitate their own growth and the growth of their client base, Patrick and his team have undoubtedly got their vision set on a bright and promising future. B Contact: Patrick Giesler Company: Busse & Miessen Web Address: www.busse-miessen.de The hierarchy within the small but effective branch of Busse and Miessen is practically obsolete, with each member encouraged to create similar name recognition for themselves and to view one another as equal in practical terms. Leading Franchise Contract Drafting Lawyer of the Year, Germany