Legal Awards 2020

Acquisition International - Legal Awards 2020 17 Best Boutique IP Law Firm – Colorado One boutique law firm, operating out of Colorado, is the saving grace for any client with intellectual property. The attorneys at StudioIP, led by Jessie Pellant, are specialists in IP law and in giving their clients personal, bespoke counsel. ften, law firms are big, unwieldy, and suffer from a lack of connection with their clients. StudioIP is a specialist firm dedicated to partnering with their clients and providing bespoke services. Any company that needs intellectual property support has likely stumbled across the quagmire of legalese that surrounds it. Trademarks, copyrights and patents can be intimidating unless you have the right legal backing that StudioIP provides to companies on a global scale. Jessie Pellant, founder of StudioIP, has a background in big law firms. There, she received excellent legal and business training, but soon found that there was a level of client attention, connection and bigger- picture strategy that was missing. She said that it was this lack of the personal touch that inspired her to create StudioIP. StudioIP’s clients find a partner in the law firm. The smaller firm can effectuate an intellectual property strategy that is appropriate and effective for the size, goals and needs of any client. StudioIP differentiates itself in the industry with its flexible and innovative approach to legal representation. They fully commit to a partnership with their clients, providing a superior pedigree of legal advice without the cumbersome, bureaucratic baggage that comes with big law. StudioIP provides innovative counsel and addresses each issue from a different angle, as each client’s needs vary. They are direct and professional, providing the clear insight and fresh ideas needed to match the ingenuity of their clients. The driving culture at the company, according to Jessie, is happiness: “We want our clients happy with their work product and want them to feel happy to jump on the phone with us any time they need us. They know we are working hard to meet their goals and be of value to their business.” “We want our partners and attorneys happy with the level of work they undertake and the challenges they face. We want them to feel fulfilled with their career choice to serve as counsel to our clients. A well- rounded happy attorney can be more creative, efficient, effective and can be a better negotiator on behalf of our clients because they are coming from a centered place. Too many attorneys are overworked and overwhelmed.” In order to keep nurturing this positive culture, StudioIP specifically looks for attorneys that share similar values and who will provide a high-quality work product. Generally, this means that they tend to hire via referrals or through internships. Jessie enjoys teaching and mentoring, and what better way could there be to meet upcoming talent? Furthermore, through mentoring, she can help shape their skills and turn them into the perfect addition to the team. O Sep20644 Interestingly, recent times have resulted in an increase in StudioIP’s workload. As Jessie herself says, times of uncertainty can be a time for opportunity and change. It means that they have seen an increase in the development of new ideas as everyone is forced to think outside the box. There has also been a significant increase in e-commerce. Unfortunately for StudioIP’s clients, it means that there has also been a surge in counterfeiting and infringement. Of course, with Jessie and her team on their side, her clients don’t have to worry. In the future, the law firm is looking to make the creative process more efficient for their clients. Too often, a company will put money into the creative branding process, only to hit legal setbacks. Becoming involved in the creative process will allow StudioIP to give legal confirmation and protection from the beginning, preventing setbacks further down the line. Finally, Jessie wanted to emphasize how grateful she and her company are to have such fantastic clients. “To be given a window into the future through the work of our clients is an exceptional opportunity and we look to honor our clients’ work with supportive, thoughtful and innovative counsel. We are very lucky.” Company: StudioIP Contact: Jessie Pellant Website: www.studioiplaw.com