2021 Influential Businesswoman Awards

32 Acquisition International - Influential Businesswoman Awards 2021 Jul21615 Most Innovative Brand Marketing Business Woman (Ohio): Alexa Bartimus Dedicated to helping small companies to succeed in their digital marketing endeavours, Healthy Dash of Social was founded by social media expert, Alexa Bartimus. We find out more about the woman behind the agency in the wake of Alexa being named in the Influential Businesswoman of the Year Awards 2021. ealthy Dash of Social is, in a nutshell, a creative and marketing agency for small businesses and consists of a team of freelancers helping product brands and non-profits curate a refreshing social experience. “We take on the marketing stuff you know you need to be doing, but don’t have the time for!” explains the agency’s Founder, Alexa Bartimus. “Social media management? Paid social media ads that you can’t figure out how to get right? That email list you’ve been neglecting? Virtual assistance tasks? Yeah, we do all that and more!” Alexa, who started Healthy Dash of Social in 2017 and heads up the team today, is not only a digital media expert but is also a sassy, wellness-obsessed, coffee-drinking, fun-loving blogger and mom! In fact, she can usually be found working from her laptop at a coffee shop in Ohio whilst sipping matcha! Thriving on helping brands bring their digital vision to life, Alexa is passionate about all things digital marketing especially strategy, creative direction, and analytics. “As a mindset and self-care junkie, I’ve always been into mindset work, studying psychology, the latest mindfulness app, or the newest healthy recipe,” she says, telling us a little more about herself. “I started my blog, Healthy Dash of Sass, as a creative outlet and form of therapy for myself - and my audience just kept growing.” With a background in social media marketing, Alexa started her marketing agency, Healthy Dash of Social, initially in order to help wellness and lifestyle brands to promote their online presence. To aid her in her quest, she surrounded herself with experts and built a team of the best people in the business, from videographers to PR experts to digital marketing specialists who, today, form the team alongside herself. Whilst the name may suggest a focus on social marketing alone, this isn’t the case and, although Alexa and the team at Healthy Dash of Social are experts in delivering a full social strategy based on their vast experience with Instagram, Facebook, LinkedIn, H Pinterest, and Twitter, they can also provide a full suite of other digital marketing services. Engaging content creation to get the message across; custom graphic design to ensure your website is original and eye-catching; blog management; ad campaigns; project management and search engine optimisation are just a handful of the services that the dedicated team can offer. Healthy Dash of Social can also provide packages for clients, ranging from a few activities per month, to full control and management of its social and digital marketing activities, for set prices payable as a monthly fee, plus the team will also provide a free 30-minute consultation to ensure that the right package is matched to its clients each and every time. A self-directed and entrepreneurial professional known for providing creative direction, innovative solutions, and resourceful leadership, Alexa continuously works to elevate and expand her skill set in digital, content, email, and influencer marketing, analytics, and end-to-end project management. “I’m passionate about helping my clients grow their businesses and dedicated to making sure they get the results they’re looking for. Each brand has its own personality and brand voice, and one of my favourite things about my job is being able to channel their unique “self” across platforms to help them reach their target customers.” It’s onwards and upwards for Alexa and Healthy Dash of Social, with one of her most recent success being gaining the prestigious accolade of Most Innovative Brand Marketing Business Woman (Ohio) in Corporate Vision’s Influential Businesswoman Awards 2021. “At Healthy Dash of Social, we’re your social media besties, your content creation guides, the push you need to bring your business to the next level!” Contact: Alexa Bartimus Company: Healthy Dash of Social Web Address: www.healthydashofsocial.com