2021 Influential Businesswoman Awards

64 Acquisition International - Influential Businesswoman Awards 2021 Most Disruptive Management Consultancy Thought Leaders 2021: Isabelle Perreault ifferly is a digital transformation consultancy based in Ottawa, Canada. With a team of seasoned practitioners and strategists, from a range of diverse backgrounds in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty, Differly helps organisations and their leaders navigate the challenges and opportunities of a digital economy. Isabelle Perreault is the Founder, CEO and Transformation & Marketing Executive at Differly. She has spent her career helping business leaders understand technological disruption and what they can do to survive and thrive in this new era of exponential change. With a deep knowledge in digital transformation, marketing strategy, customer experience and engagement, Isabelle is a Certified ScrumMaster®, passionate about emerging operational models and dedicated to applying agile principles to strategic planning and marketing. “We often say 1 + 1 = 3 at Differly because we bring together experts in all the domains of digital transformation from data, technology management to marketing, customer experience and operating models. When put together, magic can happen!” For more than 20 years, Isabelle has been helping leaders in a wide variety of sectors, from sports and entertainment, retail, associations to health care, make strategic investment choices in digital technology that will deliver the most value to the business and their customers. Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada as Vice President with Stratford Managers and was head of Digital Strategy and Director of Marketing for the Ottawa Senators, NHL Hockey Club. “While no two organisations are alike, our process helps to uncover the biggest opportunities and challenges and aligns the team on which to tackle first,” she explains of the services that Differly provide. “Think of us as coaches and guides for the new economy and most importantly, an extension of your team. We care deeply about your challenges and want to help you succeed.” The Differly process for identifying and instigating change within an organisation involves five key steps – a proven methodology that adapts to each and every client’s requirements. D To begin with, Differly will define the needs of a business. Working together with the company, it will outline and define the organisational need, the challenges and opportunities, as well as the outcomes needed in order to achieve all of this. Next comes the alignment of vision, whereby Differly experts conduct a thorough review of a firm’s current state, and compares it against the needs and outcomes identified to ensure there is organisational alignment on the “as is state” prior to moving to “desired state”. A gap analysis is then performed and, in this phase, Differly will clearly outline the gaps between the current and desired outcomes as well as practical recommendations on how to bridge those gaps. This will typically cover people, processes and technology. Building the road map is the next phase and Differly will work hand-in- hand with its client and their team to build a pragmatic plan and road map to guide the organisation through change. This will cover both short term and longer-term initiatives. Differly believes in the power of quick wins to build momentum for longer change. Finally, the entire plan is executed, but this, it appears, is where Differly really ‘differs’ (if you’ll excuse the pun!) and differentiates itself from other competitors. “We don’t provide a plan and disappear,” states Isabelle. “How much or little we lean in depends on you. We can coach the team through changes, lead the change for you or a combination of both depending on the project.” It is this dedication to clients and their specific needs which has helped to earn Isabelle the prestigious title of Most Disruptive Management Consultancy Thought Leader 2021 in the Influential Businesswoman Awards 2021 - an accolade of which she is extremely proud. “We have been in your shoes and understand what it takes to get things done. We are pragmatic and hands on,” she enthuses. “We thoroughly enjoy what we do and this translates into our culture and the way we interact with clients. We believe all work should be happy work.” And that, it seems, is the Differly Difference! Offering growth through transformation, Differly thrives on helping leaders uncover the opportunities and tackle the challenges of the digital economy. We speak to Founder of the firm, Isabelle Perreault, in the wake of her being recognised as an Influential Businesswoman 2021. Jul21296 Contact: Isabelle Perreault Company: Differly Inc Web Address: www.differly.com