2021 Influential Businesswoman Awards

68 Acquisition International - Influential Businesswoman Awards 2021 Best Brand Development Director 2021 (USA): Sharon Osano randing and digital marketing agency, the SO Agency, breaks down the barriers between traditional business planning, public relations, production, design, and digital marketing strategies for B2B and B2C companies, offering a full suite of services that are custom-tailored to meet its client’s unique business objectives. Sharon Osano is the Founder and Creative Director of the SO Agency and has experience in public relations, digital marketing, graphic design, fashion, media, branding, communication, and more than six years in both the public and private sectors. Sharon holds a Bachelor of Science - BS focused on Communication Media with a concentration in Strategic Public Relations from Bowie State University and a current certificate in Women’s Entrepreneurship from Cornell University. Business planning, design, and digital marketing require vastly different sets of skills, which is why most companies look to hire multiple agencies to perform these various tasks, even though those tasks are inherently connected practices she begins. Sharon believes that a strong business foundation rests on the strategic alignment of business planning, branding, and marketing expertise and that one can harness those individual strengths without breaking the harmonies that exist between them. “SO Agency was founded to eliminate that disconnect and help companies integrate and align these disciplines under a unifying strategy,” she begins. “By finding innovative ways to infuse design into business communication, essential information and data become transparent and accessible. “SO strives to empower entrepreneurs and executives to not only tell compelling stories to their target audiences but to challenge the way data has been traditionally conveyed and champion modern means of accelerating growth.” Being an expert in strategic communications, the SO Agency produces professional strategies, proposals and presentations for all types of corporate communication requirements. Going above and beyond simple logo design, the SO Agency can build visual identities that embody a company’s core values and enhance ongoing customer relationships. Its refined and consistent graphic and web design strategy supports the visual communication B of a firm’s brand with engaging and thoughtfully-designed strategic communication materials that help it stand out from the crowd and attract investment. “Our cross-functional approach helps us create unique marketing strategies that adhere to industry best-practices while maintaining consistency in business communication and brand messaging,” says Sharon, elaborating on what it is that sets the agency aside from others operating within the market space. “Effective web design is more than how a website looks – it’s about how it functions to facilitate exceptional customer experiences.” The SO Agency can also offer content marketing to help carefully craft compelling and meaningful content with the ability to communicate visually, plus it can also enable a company to effectively engage and interact with its key audience via social media. “Building, funding and scaling your business in the new digital landscape requires exceptional literacy in both business and visual communication. We deliver premium, next-generation strategic communications, design and digital marketing services that enable you to compete and succeed in the modern digital age.” With so much to offer, it’s no wonder that Sharon was recently awarded the prestigious accolade of Best Brand Development Director 2021 (USA) in the Influential Businesswoman Awards The SO Agency is a full-service marketing agency based in the Washington DC and Baltimore area. At the helm is Founder, Sharon Osano, who tells us more about branding and design, how powerful it can be when done correctly. Jul21746 Contact: Sharon Osano Company: The SO Agency Web Address: www.thesoagency.com