Business Excellence 2019

Acquisition International - 2019 Business Excellence Awards 27 Based in Carlton, Australia, Pesel & Carr is a multi-award winning independent strategic communications agency. To celebrate the agency’s success in this year’s Business Excellence Awards we invited Barbara Pesel to tell us more. ince its inception in 1997 Pesel & Carr has been partnering with leading organisations to create many engaging strategic communications outcomes. Boasting an incredibly diverse team which includes PR and communications specialists with decades of experience, former journalists, globally renowned crisis experts, former government advisers, educators, company directors, business analysts, digital marketers and copywriters, the company is able to meet the diverse needs of its valued clients. Each and every one of the team is committed to offering clients a personalised service and attention to detail is paramount. As part of this approach Pesel & Carr is always looking to improve and achieve out of the ordinary outcomes for their clients. It’s this philosophy that has helped to drive the agency to the success it enjoys today. Barbara discusses how she has nurtured this environment of development and innovation, and how she has adapted to ensure excellence for both her team and her clients. “As a business leader I try to cultivate an environment where everyone works as a team, but more importantly feel that they have the chance to contribute, regardless of their seniority. “I have learned over the years that you have to leave your ego at the door, worrying or being embarrassed about the things you don’t know is a waste! A willingness to ask for help and to work collaboratively is the key to success. “I surround myself with people who fit in with our culture and bring new skills and knowledge to the table. Our Culture Manager, my Standard Poodle, Louis would certainly agree! For me, hierarchical business structures don’t fit anymore although it is imperative that everyone is clear on expectations and what’s needed, I far prefer an agile business model. “Over the years, I have dedicated a significant amount of time to building a network of experts across specialist fields that we can engage on a project-by-project basis. This model provides an access to work with the best in the business, even if they are not necessarily on our pay-roll full-time. For example, with our IssuesID+ product, we work with globally acknowledged issues and crisis experts Tony Jaques and Sue Driscoll. This collaborative approach ensures my team is supported by the experts they need and our clients receive the level of support and outcomes they expect.” As she looks to the future, Barbara foresees many exciting developments in the industry, that will help Pesel & Carr to continue offering clients the advice and service they need. “Since starting way back in 1997, the industry is barely recognisable but it is filled with exciting opportunities. With the increasing rate of technological development and robotics, there is still an important part of human nature that needs to feel connected. As communication professionals, we are storytellers, we build relationships and we engage. I fully expect the next twenty-two years to be even more fascinating than the last. “From a strictly tactical perspective, we’re also seeing an ever- increasing use of video. Whilst it’s a terrific medium, for us it is also about being client-focused. We keep trends in mind but will only introduce things to clients when they are ready for it. This will remain our ongoing focus at Pesel & Carr as we look on towards the future.” “Best PR & Marketing Agency 2019 - Victoria” S Barbara Pesel & Louis, Culture Manager – Pesel & Carr Company: Pesel & Carr Name: Barbara Pesel Address: 47 Elgin Street, Carlton, VIC Australia Telephone Number: +61 3 9036 6900 Web Address: www.peselandcarr.com.au