Business Excellence 2019

36 Acquisition International - 2019 Business Excellence Awards Drawing on over 20 years’ experience, Zircom is a marketing communications agency, focussed primarily on B2B sectors and dealing with a range of clients from SMEs right up to some of the biggest brands in the world. We invited managing Director Tim Newton to talk us through how far Zircom has come over the past two decades. Company: Zircom | Name: Tim Newton Address: 29a Woodchurch Ln, | Telephone Number: 01516080101 Web Address: zircom.uk.com Zircom: Best B2B Communications Agency 2019 - England ince it was founded in 1999 by current Chairman John Paul Simpson, Zircom has grown to be a trusted marketing partner to clients across the globe. The company has seen many exciting changes over the years which have helped it to flourish into the award-winning agency it is now, as Tim highlights in his opening comments. “Founded 20 years ago, our business has grown from its owner- operator roots to the stage where we are now 16 strong. This year sees Zircom not only celebrate its 20th anniversary, but also its first year as an Employee Owned company. The change in ownership as part of the overall succession plan provided everyone with a real stake in the ongoing success, a voice in the strategy and direction and ultimately a share in the profits generated by the business. “This has also allowed us to have a solid platform from which we can look to grow and develop, both in terms of size and also the range of services we offer and markets we serve. Alongside the phenomenal organic client growth we enjoy, thanks to great client retention through strong relationship building we are also experiencing one of our best periods of new client acquisition too.” Today Zircom works with businesses of all sizes to offer expert marketing support that really makes a difference to their performance, helping clients get the most out of their brand and engage with their target markets, whether they are internal or external. S This growth and success has helped the firm to flourish, but the team remain keen not to rest on their laurels, and are constantly looking for ways to enhance their success and improve through hard work and a commitment to excellence. Such an approach is particularly important in the fast-paced marketing industry., especially with the proliferation of start-up agencies creating lots of noise and distraction in the sector. Over the years Zircom has faced increasingly stiff competition as the B2B Marketing Services sector has grown considerably. Tim explores how his firm has set itself apart from other similar companies and proved itself to be ahead of the game when it comes to client service. “At Zircom, we differentiate ourselves from our competition thanks to our thirst for knowledge and deep desire to understand the clients requirements. We ask questions and listen to the answers! This means that we do not just accept the brief we are given, but instead we encourage our team to actively challenge so that we can be sure of delivering great results. Once we have agreed a budget, project parameters and timeline we work tirelessly to ensure that we deliver to time and quality objectives. Our project delivery is based on the highest Quality Standards and we constantly check and review projects to ensure they deliver against the expectations of the client and more often than not surpass those expectations. “As a result of this approach we are able to meet the needs of each and every client we have the pleasure of working alongside. Our team is focussed on creating and delivering the best results we can for our clients and understand what it means to go the extra mile. We work with our clients to co-create appropriate and actionable strategies and plans and then bring them to life in the appropriate channels, whether they are on or offline, print or 3D motion and video.” In his concluding comments Tim discusses the future of Zircom and how the firm will remain focused on growing whilst at the same time continuing to provide its valued clients with the same exceptional support and service they have come to rely on. “Moving forward, we have a growth plan that we believe is both ambitious and achievable with key milestones over the next three, five and ten years. This is a plan will enhance the organic growth we are experiencing, accelerate the new client development and potentially see us in a position to acquire businesses who share our quality and value set. This plan will allow us to expand our service or market offering over the years ahead and everyone here at Zircom is very excited about the developments that we have in store. After all everyone at Zircom is an owner of the business and has a real stake in future success!”