Business Excellence Awards 2020

24 Acquisition International - 2020 Business Excellence Awards Feb20194 ounded in 2012 by Ana Iorga, Buyer Brain was designed as a consumer neuroscience company that would delve more deeply into the real demands of a customer. Instead of asking for opinions, with all of their declarative & cognitive biases, the company specialises in the recording of brain activity and speed of reactions, transforming these results into business insight. From this data, the team are able to build solutions that improve customer experience, engagement and loyalty as well as delivering lasting behavioural changes. Being able both to find and utilise the information that is gathered makes Buyer Brain a force to be reckoned with in the marketplace. With a global reach, working with companies spanning from the automotive and manufacturing industries all the way to the finance, telecom FMCG and retail sectors, it’s clear that there’s a lot to be gained from this business. All businesses have areas in which they can improve or benefit from the wisdom that Buyer Brain have to offer, and the team are able to adapt their process to find a solution that is always effective. Buyer Brain is able to offer a truly unique process, combining neuro- based tools with data – at the team’s in-house data labs – and traditional research methodologies – both qualitative and quantitative – in order to get an accurate picture at a highly granular level. This step means not only gathering the necessary data, but forming it into something more useful from a human perspective. Different behavioural frameworks are applied to increase customer and employee engagement, nudging people to develop different habits and change their behaviour towards the desired outcomes. This subtler way of working has many benefits, and the industry for neuroscience as applied to the consumer is still in its infancy. While many merely deploy neuro tools simply for market research, the team at Buyer Brain take a broader approach to their application. Changing the industry into a form that truly understands the power of this force is incredibly important, both to the way in which neuroscience is applied and the success of the company. To this end, the team often run workshops and masterclasses, extolling the virtues of neuroscience applied to customer experience. Thanks to the innovative work that Buyer Brain undertakes, it is a company that has an impressively large window of opportunity. With a unique blend of neuroscience, behavioural science, consulting and a good domain knowledge, it is able to help companies above and beyond its competitors. No other business holds the same far Understanding the workings of the human mind is intrinsic to good business decisions. Knowing how people think and what they want can allow companies to make choices that better help growth and sales. The team at Buyer Brain excel in this field, using the complex field of neuroscience to uncover the secret reactions and attitudes of customers. Recognised for their success in this special edition of Acquisition International, we turn our attention to this incredible firm. Leading Innovators in Consumer & Employee Insight - UK F reaching ability, especially contained under one roof. This allows Buyer Brain to maximise the capability of each of its components, not only knowing what insight is needed to solve a problem, but knowing where to use this information when the time comes to build a solution. With this innovative approach, and sheer scale for business, it’s no surprise that Buyer Brain has high ambitions. Foremost amongst these is becoming first choice for companies that are looking to increase their customer and people engagement, especially if they wish to link this to revenue outcomes, improve their loyalty programs and learn how to build differentiating customer experiences. The global nature of the business, combined with the range of industries and record of success, makes it very likely that Buyer Brain will continue to flourish. The uniqueness of their offering makes Buyer Brain one to one in the marketplace, with innovation at its core. For the consultation and market research industries, it could be a revolution. For companies, it could be an asset. It’s no surprise, then, that the team has managed to secure success for itself, for years to come. Contact: Ana Iorga Website: www.buyerbrain.com The global nature of the business, combined with the range of industries and record of success, makes it very likely that Buyer Brain will continue to flourish. Tom Eversley - stock.adobe.com