Business Excellence Awards 2020

26 Acquisition International - 2020 Business Excellence Awards Feb20138 There was a gap in the Singapore market that KonaCoco was designed to fill. Led by owner and designer Jessica Broughton, this is a brand based on the idea that style is down to the individual. The company provides options from a wide range of designers through its pop up and online collection. Mixing and matching these options gives their customers the perfect way to dress to impress, curating an individual look that is thoroughly bespoke. For the most part, KonaCoco aims to please well-travelled women with a strong eye for fashion and a keen desire for quality and uniqueness. The range of clients the team serves is exceptional, covering all nationalities and extending from those in their 20s to their 50s. It means the pressure is always on for the team to continue looking forward to enticing yet relevant fashion of the future, always complimenting their timeless pieces, thus staying fresh to ensure they come back for more. Since the beginning, KonaCoco has resisted traditional retail channels. This has allowed the company to grow and develop according to its own values and at its own pace. Having overcome digital challenges and various partnerships, it means this is a brand that is truly independent. An immense amount of freedom is afforded to the creative side, which allows products to be equally surprising and delightful. Filling a void in the market means taking an enormous risk. If done right, it opens up exciting new possibilities. If not, it means trying to find customers who don’t exist. For the team at KonaCoco, the challenge has never been finding customers who want their designer-led and eclectic clothing line, but ensuring their unique approach remains just that. We look more closely at this impressive brand to find out more. Best Luxury Fashion Brand 2020 - Singapore T In an industry where fast fashion has set new standards, KonaCoco is one of the last bastions of opposition. While the team will never be able to match the prices, range, size and frequency of this formidable competition, nor does it want to exercise the standards this would imply, it is able to perfectly match the needs of those who want clothing that is original, authentic and of impressively high quality. For younger people especially, the need for a relaxed vibe that reflects their perspectives is one that can be easily matched by the team at KonaCoco. The growth of KonaCoco has allowed the team to extend its reach beyond Singapore’s shores, with the well-known brand looking towards Australasia, the Middle East and Europe. The house label of KonaCoco has become incredibly popular, outstripping the demand of any of the many premium designers the brand carries. The team has many plans for the future, but clearly one of the most pressing is finding a way in which clients can find their products in more convenient locations, both digitally and physically. One of the aspects that has always guided the company has been a sense of social responsibility. The KonaCoco label has always had an eye on remaining viable and sustainable at the same time. Often, design choices will favour more sustainable efforts over traditional ragtrade practices. This approach has taken many forms, for example when the team need to use a fabric with a more synthetic mix for purposes of construction and performance of the garment, they opt for digital printing as this uses less ink and is less damaging to the environment. New items are often centred around leftover fabrics, they are continuing their use of majority natural fibres and are about to start their own upcycle label in order to help the cause further. It goes without saying that KonaCoco is a company that has the potential to make a considerable impression on the fashion world. Creating something that is truly unique is a challenge, but to create something that fills a need is a masterstroke. It’s this formidable combination of business acumen and thoughtfulness that makes KonaCoco one to watch. Contact: Jessica Broughton “...KonaCoco aims to please well- travelled women with a strong eye for fashion and a keen desire for quality and uniqueness.”