Business Excellence Awards 2020

30 Acquisition International - 2020 Business Excellence Awards Mar20089 Spirits Producer of the Year 2020 - Europe Just over two and a half decades ago, Mr Nawaf Salameh identified an opportunity within the emergent business market of Romania. Fast-forward twenty-six years and that opportunity has grown into a real engine of the Romanian economy, as Alexandrion Group is now the leader of the Romanian market for spirits and wines. Where few had the courage to go beyond the comfort zone of small businesses, this firm has transformed itself from a family entrepreneurship into a powerhouse of production. ince its inception, Alexandrion Group has compiled the most complex and diversified range and portfolio on the spirits market in Romania, including both local brands and imported from major international producers such as William Grants & Sons, Beam Suntory, Beluga Group, Russian Standard Vodka, and many more. Together, the firm’s portfolio covers all price segments, caters to all types of consumer, and provides its offerings to each sales channel. The majority of the weight in the business is generated by the very good performance of its own brands, as well as by the increasing demand of the imported brands. In the last two and a half decades, Alexandrion Group has become the number one producer on the Romanian market, now accounting for in excess of thirty percent of the total spirits market. Alexandrion Group may be a key player in the Romanian industry today, but reaching this level took boldness, dignity, and persistence from the firm’s founder and chairman, Mr Nawaf Salameh. Under the standards of family principles, Alexandrion Group’s team has embarked on a global development strategy to create pride for the Romanians of both today and tomorrow. Relying on a combination of tradition, history, and experience gained throughout his childhood as part of a family entrepreneurship, Mr Nawaf Salameh successfully navigated the challenges that businesses face early on. Bringing market adaptability and integrity, and a dedication to engage clients directly, Alexandrion Group now stands out in a field of fierce global competition. Firmly established and operating with sage leadership, Alexandrion Group set about fulfilling its mission of offering consumers high quality products. In order to do this, each product is made by preserving the natural freshness of the ingredients used, avoiding any artificial additives, flavourings, or colouring correctors. Each brand is produced with the firm’s own authentic recipes, using only the best ingredients whilst always respecting and maintaining the tradition and craftsmanship that goes into making spirits. Consumers then recognise the high quality and commitment that has gone into the production, and a close relationship of trust is developed between Alexandrion Group and its consumers. In terms of the industrial capacities of Alexandrion Group, it currently owns one of the largest production facilities in the south east of Europe, The Alexandrion Distilleries. Using state-of-the-art technology, these facilities are a fusion of traditional technique and modern machinery S used to create the highest quality spirits and wines. Following a highly flexible logistics operation model, capable of handling a complex product portfolio, The Alexandrion Distilleries is considered to be one of the most modern and efficient distilleries across the entirety of south east Europe. It is not just Europe that Alexandrion Group seeks to conquer however, as there is a significant presence of the firm’s products in more than fifty countries all over the world. Since relocating the base of its international operations to Cyprus in 2017, there has been an aim of implementing strategic plans for even greater level of international expansion. After the announcement of a representative office in Brazil handling South American operations, along with the construction of the largest distillery of alcoholic beverages in New York, Alexandrion Group continues to push the boundaries of what it can achieve worldwide. Respecting the tradition of spirit makers who have gone before, Alexandrion Group opens wide the gates of excellence in order to bring top quality spirits, wines, and hospitality services to market. Using only the best and most fresh of ingredients, coupled with the exceptional leadership shown by Mr Nawaf Salameh, Alexandrion Group is a truly outstanding example of Romanian production. Company: Alexandrion Group Romania Contact: Yianna Christou Website: www.alexandriongroup.com