Business Excellence Awards 2020

Acquisition International - 2020 Business Excellence Awards 33 Feb20527 mbition is at the heart of Bitter Lemon, with the aim being to build a legacy for the company and its team. It managed to stand apart in almost every respect. The agency’s headquarters are in Cheltenham, not London. It’s staffed by fresh faces, not old school designers. What this agency does have, however, is a team of people with an eye for what looks good, a clear idea of the way things should be and a fervour to find the fun in life. Bitter Lemon has already come a long way since humble beginnings, working with businesses of all sizes from high potential start-ups, to ambitious SMEs and powerful global brands. The success of the business comes down to the relationships it is able to build with clients, acting not as an outside group coming in, but an intrinsic part of an already formed team. Constantly adapting and changing, like water making its way back to the sea, the team take the time to learn about a project and client, what they want to achieve and find a bespoke way of achieving that goal. In many ways, Bitter Lemon acts as a problem solver, filling the gaps which a client is unable to fill themselves. This is where ambition plays a major part in the work of the team at Bitter Lemon, with everything that the agency produces not only designed to serve the story of the client, but to be thoroughly beautiful. The creative industry has never been more straightforward to access, but the democratisation of the industry has led to a Wild West approach with wavering standards. The commitment to beauty in the service of ambition is what has kept Bitter Lemon moving forward, finding clients who want the very best and working with people who are trying to excel in their field. The work that Bitter Lemon produces is a far cry from web agencies set up in an afternoon, with their work Bitter Lemon Creative is a new face on the block, with a slightly different way of working. Aiming to work ‘only with the ambitious’, this team has easily proven it has the talent to do great things. A worthy winner in this year’s Business Excellence Awards, we thought we’d take a closer look at what this marketing agency has to offer. Best Full-Service Digital Marketing Agency - UK A Contact: David Drakeley Website: www.bitterlemoncreative.co.uk trumpeting a functional and professional way of thinking that is only to the benefit of all parties involved. Thanks to this considerable ability, Bitter Lemon has been recognised by, and worked with, some hugely successful and renowned national and even global brands. Success breeds its own success, and many of these projects have generated more work for the company at a similar level. Thanks to these achievements, the Bitter Lemon team has been able to turn to a lot of up and coming talent that is looking for experience or the chance to build up a portfolio. Encouraging these young people to develop while following the core values of authenticity, integrity and being the very best you can be is just one of the important aspects that Bitter Lemon brings to the table. Looking forward, Bitter Lemon is fortunate to boast a large amount of upcoming work. Much is kept secret thanks to NDAs, but the aim of working with those who are ambitious, who want to see more beauty in the world and who want to leave a mark continues to guide the agency. It’s definitely worth keeping an eye on what this talented group of people will be showcasing to the world over the next few months. It’s difficult to leave a mark as a fresh face, often requiring businesses to pull themselves up by their bootstraps. Bitter Lemon has made all of this look easy, and has now set to work bringing others up with them. There’s nothing wrong with aiming high, and when you put the work in like the team at Bitter Lemon, you might manage to reach even higher. “Thanks to this considerable ability, Bitter Lemon has been recognised by, and worked with, some hugely successful and renowned national and even global brands. Success breeds its own success, and many of these projects have generated more work for the company at a similar level.”