Business Excellence Awards 2020

34 Acquisition International - 2020 Business Excellence Awards Feb20439 Best Hospitality Marketing Agency 2020 & Award for Excellence in Digital Marketing & CX 2020 arketing has become an important role in any business venture, but it is a job best done by specialists. Goodmarketing can have an incredible impact on a business, whereas bad marketing can be wasted effort, or worse. The daily tasks that take time away from business owners who want to focus on their passions can be taken up by teams such as those at Virtual Solutions. Virtual Solutions offers bespoke marketing support for restaurants and hotels, analysing the underlying structures of a business and applying years of expertise in the field of marketing to better support those companies that are struggling. For the business this can mean handing over responsibility to Virtual Solutions, or enlisting them to train staff to become equally proficient in marketing themselves. The support that Virtual Solutions can provide covers a wide range of mediums, from traditional print to the latest in social media trends. The team is committed to working alongside businesses to tell the story that they want to share and create an image that will not only attract, but retain clients. The first step for any business is an appraisal, with the Virtual Solutions team perfecting their strategy, and synthesising it into a 4-6 week paid for session. This experience gives the team, and their clients, an idea of the brand’s position, its strengths and weaknesses and the services required to make it even better. The session includes a mystery shop, digital audit, competitor analysis, venue visit and finally an assess internal alignment and the brand’s story. All of this information is required to make a difference that could transform a company. To ensure consistent results for all clients, Virtual Solutions prides itself on its data-driven approach, utilising the latest tools, tools, techniques and trends and creative flair. When combined with years of industry experience, both in marketing and the hospitality sector, the result is one of easy to understand, workable and appropriate solutions. Keeping up to date with these industries has proven incredibly important, and at Virtual Solutions, the aim is not just to ensure that customer experience, social media and digital communication is catered for, but the essential hospitality skills and developments such as WSET qualifications and Food Safety. The reason that so much data must be gathered is that all venues are different, and the team at Virtual Solutions thrive on creating the perfect solution for an individual situation. The hospitality sector The work of hospitality, primarily those of restaurants and hotels, has become ever more dependent on good marketing to ensure that people keep coming back. To get the best results, however, it is important to have a strong team to fall back on. Virtual Solutions Global Ltd, run by Dawn Gribble, is equipped to give businesses the advice that they need to hear. In the light of their achievements, we profiled the agency to find out more. M does not work on a cookie cutter basis, with each different branch of the tree facing a slightly different direction. Whether a B&B aimed at travellers and tourists, or a large hotel which hosts corporate events for most of the year, there is no business that the Virtual Solutions team cannot assist. Success has allowed the company to broaden its horizons, and the intention is to expand the services that Virtual Solutions offers on a global basis. The aim is that hotels, serviced apartments, spas and wellness centres, and restaurants all over the world will be able to take advantage of the company’s incredible services. It’s no surprise that Virtual Solutions has been such a success with business, with many appreciating the impressive results that the team has been able to generate. In a sector that has always been a challenge to work in, Virtual Solutions is able to offer business a clear way forward. Company: Virtual Solutions Global Ltd Contact: Dawn Gribble Website: www.virtual-solutions.co.uk