38 Acquisition International - Business Excellence Awards 2023 increasing by as much as 50% for this skilled labour, it’s important to ensure that these bills aren’t entirely carried by the customer. Looking ahead, the future seems bright for ROKi Group. “We see the growth in outsourced development only going one way,” Michele says. “The demand for cost savings, flexible resourcing models or augmentation that allows customers to build lower cost hybrid development teams. We’ve seen larger agencies ‘white label’ our managed services teams due to the fact we have a model that works, provides top talent and our time to build a team is half that of other agencies. I see this part of our business growing even further.” When ROKi Group looks at the market, they see a world which is constantly changing, but the last word must belong to Michele because it is the real secret of ROKi Group’s success. “Our customers want to do more for less, but not compromise on quality,” she says simply. So long as she and her team continue to do this themselves, they’re certain to achieve astonishing results! Company: ROKi Group Name: Michele Conroy Web Address: www.roki.digital Most Client-Focused Global Digital Agency 2023 - London ounded in 2016, ROKi Group has gone from strength to strength over the years as a renowned name in the digital sphere. For them, the customer is not only always right, but is always the priority. Working with a host of enterprise and bespoke solutions, the team have proven capable of delivering stunning value to clients from a host of different backgrounds. When we caught up with Michele, we wondered what it was about ROKi Group that has made it such a success. “We’re customer focussed,” she says with a smile, “and by that I mean that we don’t work on a model that sees us deliver quickly and effectively. It’s a competitive landscape for our customers and they need a partner who can respond quickly to their demands.” Often businesses need to adapt quickly to changing circumstances, but it takes experts like those at ROKi Group to know precisely what changes need making. As such, it’s clear that ROKi Group is a product as much of people as it is what people want. “We have an incredibly talented team both in the UK and in our India hub,” Michele explains, “and we have built some incredible solutions with small focussed and engaged teams, often building our customers feature parity with their competitors for 20% of the budget.” In a competitive landscape, this ability to provide a cheap, but equally effectively solution is invaluable. “We offer the range of services that flex and meet our customers wider technology needs,” Michele continues. “90% of our customer base leverage our managed service model to support the project after launch, and we cover all aspects from hosting and devs ops to front and back end support. This isn’t uncommon, but when you consider the scale of some of our solutions it shows trust in our relationship and our capability.” The senior leadership team boasts a combined 200 years of knowledge in tech and delivery expertise which is why the firm has been able to thrive so easily over the years. There is no industry they haven’t worked in, and very few projects they haven’t been involved in the development of. As such, decision making is built on detailed awareness of what can and cannot be done. To continue offering the same value of service, despite the challenges of recruitment, ROKi Group has turned to India for support. “We have a hub in India where we focus on building technically and culturally aligned teams,” Michele tells us. “They are aligned with our values and those of our end customers, to keep our prices competitive but with no loss in the quality of our deliverables. Times are tough, customers want value, and we need to offer that.” In a world where salaries are F Feb23364 What does it mean to go digital in 2023? For the team at ROKi Group, it means focusing deeply on what customers need right now, and meeting those needs as comprehensively as possible. With incredible success behind them in the Business Excellence Awards 2023, we caught up with Co-Founder and Owner Michele Conroy to uncover more.
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