Business Excellence Awards 2025 | 15 he Visual Storytellers Group offers services spanning graphic recording and live scribing to other types of visual storytelling such as murals – with every one of its solutions being offered to help speakers deliver their message and inspire and empower the audience to connect with the content in a meaningful way. Through this, the power of visual storytelling, the agency successfully injects a little magic – the masterful art of graphically interpreting content – into meetings and messages across Australia and beyond. Across its portfolio, it is the agency’s live graphic recording that has positioned itself as its main service, with this being the favourite of many clients for conferences, staff meetings, and workshops. Essentially, this process entails an artist standing at the front of the room with an artboard, whiteboard, or even simply a large sheet of paper – capturing everything that is said over the course of a meeting with eye-catching visuals. Be it a cartoon, illustration, or lettering, everything is drawn live and in real time. Clearly, this is something quite different from the norm, but the value of visuals go beyond being exciting to watch and engaging a room. As Paul Telling, The Visual Storytellers Group’s innovator founder, tells us: “The act of drawing what people say as they say it sparks creativity, creates empathy, and helps the content be understood and remembered for much longer.” Once an event is finished, these visual artefacts can also even be used to highlight the key points to those who could not attend or showcased on the company website. “Visual storytelling NOT death by PowerPoint.” In the wake of the COVID-19 pandemic and the rise in virtual events, The Visual Storytellers Group has created provisions for these services to be offered digitally, with an artist in the meeting drawing on an iPad and projecting it into an online room or a screen in a physical space – reaching people wherever it is that they may be. Whether through graphic recording or one of its many other visual storytelling services, the agency prioritises collaboration, communication, creativity, trust, and respect. Offering a suite of services that is entirely unique, The Visual Storytellers Group has worked with everyone from event and conference managers to organisational leaders and change management members. A specific highlight for the team was drawing a speech for Ryan Reynolds, a pleasure for the artists as many of them see him as being a creative idol. When they aren’t drawing speeches for Hollywood stars, these artists can be found carrying out a whole host of meaningful projects, with the murals that the agency crafted for the University of New South Wales and Suicide Prevention Australia last year being two of the most meaningful projects it has undertaken to date. As for a live graphic recording highlight, this came in working at the coveted AREC 2024 event on the Gold Coast. When hosting an event or communicating new ideas, getting the thoughts from the speaker’s head into the minds of others is no easy task. The fact of the matter is that complex ideas often lead to uninspiring presentations, which then result in disengaged audiences. Enter The Visual Storytellers Group, an agency that draws whatever is being said so that everyone can better understand it. A novel concept, this approach sees every message stick in the memory and spark action. T Feb25015 Most Innovative Visual Storytelling Agency 2025 – Australia As for what 2025 has in store for the agency, Paul explains: “We are planning to build out our educational offerings further - from courses to tools for the consultant who likes to use facilitation and graphic recording in their meetings. We are also looking to deliver more keynotes and in-person workshops at conferences, with one such opportunity coming in Saudi Arabia in May.” Ultimately then, when it comes to graphic recording and live visual storytelling at events, whether in Australia or further afield, The Visual Storytellers Group is always the right choice. Innovative, highly creative, and entirely focused on the client, being able to craft something from nothing is a skill possessed right across the agency, from its small inhouse team to the large contractor network it relies on for success. Famously, a picture is worth a thousand words. It would take a whole lot of pictures to express the excellence of The Visual Storytellers Group in full, so we invite anyone who would like to know more about the agency to follow the link below to its website. Contact: Paul Telling Company: The Visual Storytellers Group Web Address: https://www.visstorytellers.com.au/
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