12 | Acquisition International, Global CFO Excellence Awards 2024 Best Medical Consulting CFO 2024 (Switzerland): Erwin Aebersold ince its inception in 2013, PraxaMed has been consulting and supporting companies in the healthcare sector, specialising in the establishment and operation of their medical centres. Acting as project managers, the PraxaMed is the expert when it comes to creating the best conditions to ensure the profitable operation of a practice. With over a decade of experience, PraxaMed has a proven track record for success in providing clients with administrative, financial, and personnel management support. “We support doctors, as well as communities and other parties involved in setting up medical centres with our many years of experience. After construction, we provide support and advice on all possible administrative matters such as finances, trusts, taxes, and more,” Erwin tells us. “We have already successfully implemented over 50 medical centres in Switzerland.” Erwin Aebersold has been the Chief Financial Officer, entrepreneur, and coach at PraxaMed since his appointment in 2022. When he is not overseeing the financial operations of PraxaMed, Erwin can be found training for marathons and travelling the world. “I am very cosmopolitan,” he says, “I have visited countless countries and completed both the New York City marathon and an Ironman. My international family inspires me to achieve my best and I am eternally grateful that we are healthy and happy.” Having achieved a degree in Business Economics and an Executive MBA from the Bern University of Applied Sciences, Erwin is an expert in finances, funding, administration, and personnel management. This experience has not only equipped him for success as a Chief Financial Officer, but also for his role within PraxaMed, a company that specialises in financial and administrative management support. Before joining PraxaMed, Erwin built his experience in the CFO role across many sectors, including construction, real estate, employee benefits, and healthcare. This experience has allowed Erwin to develop an in-depth understanding of his role within the company, gaining a wealth of transferrable skills and knowledge that could be applied across sectors. In 2020, Erwin co-founded Proloyal, a company specialising in providing consulting services for clients in the areas of finance, taxes, and marketing. Prior to this move, he had already worked successfully as CFO for two companies (once for 15 years and once for 12.5 years). When Erwin joined PraxaMed in 2022, he joined as an industry expert looking for a change of pace. “I took on a new challenge at PraxaMed,” he recalls. “When I applied for the position, the company was in a perfect storm.” Erwin tells us that when he initially joined PraxaMed, the focus was on securing the company’s existence and building a completely new team. This strategy allowed PraxaMed to cement itself within the industry, now operated by a team sharing the same mission and vision. Now that PraxaMed has successfully established itself within the market, and the company has formed a specialist team, its focus has shifted. The company is now continually reviewing its strategy with external people, enabling it to remarkably improve the quality of its accounting processes and performance. Ongoing reviews allows PraxaMed to make the appropriate adjustments to its processes, ensuring that clients receive the highest standard of service across each project. The ability to adapt is crucial for companies wanting to successfully navigate the ever-evolving landscape of the healthcare sector. The healthcare industry is subject to ongoing changes, which requires professionals to closely monitor emerging trends and challenges and react appropriately. “In this environment, resilience is of the utmost importance,” says Erwin. He tells us that the healthcare system is currently undergoing huge challenges, citing demographics, volume expansion, and a lack of skilled workers. Such challenges require flexibility, dedication, and industry experience to successfully navigate and are not easily fixed overnight. However, undertaking continual strategic development and building upon its team of professionals allows PraxaMed to display its resilience and ensure that it remains at the forefront of the industry. Of course, a company is only as successful as its employees, meaning that its internal culture and leadership style is exceedingly important to its operations. PraxaMed opts for a positive culture that promotes communication, innovation, and education amongst employees. “For me, communication is very important,” Erwin tells us, “and as a learning organisation, we are constantly focused on improvements.” Communication ensures that all members of the team are on the same page, working towards the same goals. Through this, Erwin can ensure that his team are delivering consistent, high quality results. Employees feel valued, heard, and trusted, which in turn drives them to produce their best results. For those seeking to emulate Erwin’s success as a CFO, he advises a similar approach. “Good training and further education is an important basis,” he says. “Passion and motivation, combined with honest communication, are the keys to success.” Through committing himself to his education and building more than a decade of experience, Erwin has displayed the passion and motivation required to rise the corporate ladder and solidify himself as an expert in his field. Going forward, Erwin plans to continue delivering excellence and tells us that he aims to develop his skills further. “Lifelong learning is important to me,” he says, “as well as serving customers with added value and promoting employee satisfaction.” As for PraxaMed, the company has proudly implemented its new succession solution service with its new partner model. Through this service, PraxaMed assists practices in finding a successor in preparation of retirement, allowing doctors to ensure the longevity of their life’s work. The service is undertaken at the client’s pace, allowing them full control over the pace of handover, whether they continue to work or reduce their workload gradually. PraxaMed is a leading service provider that has been instrumental in establishing and operating medical centres owned by doctors. The company operates with the aim of aiding doctors in starting their own medical centres by providing administrative relief and support. Here, we speak with Erwin Aebersold, CFO of PraxaMed as he receives his title in the Global CFO Excellence Awards 2024. S
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