AI Global Excellence Awards 2016
Acquisition International - Global Excellence Awards 2016 25 Chocolate is a Girl’s Best Friend zenith in creating a legacy and heritage with our brand. Believe it, high expectations is the key to everything. And to paraphrase a beautiful film in our context, Life is Sweet! “We have experienced dizzying heights with branches in India, China, Australia, Oman and United Kingdom. We have drawn up plans to gain further traction in these markets, and across the world, especially Asia, as it is a high growth market for chocolate consumption, by expanding the franchising model. Don’t be surprised if you hear another branch opening very close to you- you will never forget the experience of entering a café like The Chocolate Room. “We have seen exponential growth because to re- emphasize, we have stuck to our core in offering our customers a unique chocolate experience, a fantastic cafe experience yet affordable, immaculate presentation and service by the staff and a multi-sensory experience. Our customers are our brand ambassadors. They understand that we are a brand that celebrates flavour discovery, try to create heavenly mash ups, and sweetening the senses in the cafe experience too. “Don’t be surprised if you hear another branch opening very close to you- you will never forget the experience of entering a café like The Chocolate Room, it’s like your very own heaven on Earth said by Mr. Yaju Vaghela, director of The Chocolate Room Australia. “There is no business-like chocolate business, forget diamonds, chocolate is a girl’s best friend!”
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