Global Excellence 2019

Acquisition International - Global Excellence 2019 61 Dec18533 Acquisition International - Issue 2 37 Novacom is a globally-focused transformative digital marketing consultancy with offices in the UK, the Netherlands, Germany and the United States. Late last year the firm was recognised as 2019’s Most Innovative Digital Marketing Agency in AI Magazine’s ongoing Global Excellence programme. Following this, we spoke with William Yates, Client Services Director at Novacom, to find out more about their industry- leading work. Company: Novacom Address: The Old Granary, Ashdon, Cambridge United Kingdom Website: www.novacom.group Telephone: 01799 599966 The Definitive Digital Marketing Consultancy here can be no denying that digital marketing is one of the core drivers of modern business, utilising the latest technologies to directly connect clients to their target market. In this notoriously competitive sector, Novacom have thrived through a dedication to customer service, working alongside their clients to guarantee cost- effective marketing objectives that deliver financial returns. On the back of this approach, Novacom have become a truly global stalwart, trusted by some of the world’s most respected brands to accelerate business growth, regardless of industry or location. As William discusses in more detail, Novacom’s undeniable expertise remains a key draw for businesses looking to optimise performance and unlock their true potential. “When client’s partner with us, they have access to an expert international team with many years’ industry-leading experience in lead generation, user experience and customer engagement, who will advise and guide on integrating these experiences seamlessly and globally. Novacom maximise return on marketing investment through fast-tracking guidance on the digital transformation of both client global teams and technologies – no matter where the client is in their digital journey – to deliver quantifiable results. “Our work is measurable, worldwide. Our expertise in omni-channel behaviour and sentiment measurement, machine learning algorithms and predictive analytics means that every campaign we launch, across every digital channel is measurable in a meaningful way.” Catering to large corporations in the automotive, energy, emerging biotechnology, professional service and finance sectors, Novacom have become the firm of choice for companies that appreciate their ability to work effectively and seamlessly across languages and business cultures. More than that, they have showcased an extraordinary ability to stay ahead of emerging developments – a feat that they are hoping to carry on into the future. “At Novacom we believe that to capture new leads or existing customer attention in the ever-evolving white noise of the decade ahead, the smart utilisation of artificial intelligence will be key in delivering relevant, powerful omni-channel customer experience. Simply put, customers now need fast, friction-free and joined-up communications. “This means using AI to seamlessly drive synchronous customer experience, personalisation and engagement across channels. This accelerated engagement will also feature social media messaging T with data-driven influencer interaction and personalisation, combined with micro-moment inputs, when on the go.” Dec18533 “We maximise return on marketing investment through fast-track guidance on digital transformation of both client global teams and their technologies – no matter where they are in their digital journey, we deliver digital transformation at speed.”