Global Excellence 2019

70 Acquisition International - Global Excellence 2019 Acquisition International - Issue 3 2019 25 Jan19387 Thulium is a social media marketing agency focused on strategy, analytics and the development of influencer programs to propel companies to the top of their peer group. Recently, we profiled the award-winning firm and caught up with their CEO, Tamara McCleary, who provided us with detailed insight into the inner workings of the innovative marketing agency. Company: Thulium (@ ThuliumCo on Twitter) CEO Name: Tamara McCleary (@ TamaraMcCleary on Twitter) Telephone: 844-848-5486 (844-THULIUM) Web Address: www.thulium.co Thulium: Making Social Work stablished in 2015, Thulium creates social media business value for their clients through their proprietary, data-driven strategies and award-winning storytelling. The innovative agency aligns marketing to business growth, and aligns social media to the businesses they serve. With Thulium, social media marketing becomes an asset, driving sales and positive business outcomes through the trademarked Driving Smart Social TM program. Bottom line, they make social work. Tamara explains Thulium’s key areas of specialization and how they help companies flourish in their respective industries. “Here at Thulium, we specialize in social media strategy, analytics, management, influencer marketing, executive thought leadership, and employee advocacy programs to help companies: • ·Drive #1 share of voice in their peer group • ·Drive sales through increased social engagement • ·Raise brand awareness • ·Attract and retain top talent” “Thulium’s focus is B2B and Enterprise. In addition to this, we also offer an array of online educational programs to serve innovative entrepreneurs to enterprise clients.” Thulium primarily serves a global clientele in B2B technology, cyber security, telecom, healthcare, pharma, and finance. The firm’s clients are primarily inbound through client referrals, their published body of work, and through their CEO, Tamara McCleary’s, consulting, international keynote speaking and thought leadership. Tamara explains how the firm works alongside their clients delivering a customer-centric product that is strategically built to deliver on their goals. “Thulium has a strong culture of excellence, delivering the best service, product and overall experience in everything we do. We partner with all of our clients for success, and pride ourselves in becoming a fully integrated part of our client’s marketing team for seamless collaboration and execution.” The passionate, creative and talented team which forms the backbone of Thulium enables the agency to deliver a product which surpasses the expectations of clients. When discussing the internal culture, Tamara is keen to highlight the role the team plays in the overall success of Thulium. “The people behind the agency are the success of the brand. All of the Thulium staff are seasoned professionals, many former global senior marketing executives themselves, and all have been selected for their experience, expertise and commitment to excellence. As a customer- centric company, Thulium has created a work environment of trust, empowering employees and clients to succeed. We put clients first and E “Thulium’s focus is B2B and Enterprise. In addition to this, we also offer an array of online educational programs to serve innovative entrepreneurs to enterprise clients.” deliver results backed by analytics to show attribution and prove ROI on social media, earning the marketing executives we work with a well- deserved power seat at the table.” Tamara signs off by revealing the exciting plans that are in store for the agency, especially following their recent success in Acquisition International’s Global Excellence Awards 2019 where they were awarded theaccoladeBest SocialMediaBasedMarketingAgency2019–Colorado. “Thulium recently participated again this year in the World Economic Forum in Davos, Switzerland. We also are extremely active and engaged at many other global events multiple years running such as CES, Mobile World Congress, CeBIT Australia, IBM Think, Gartner Security, Cisco Live, SAP Sapphire, AWS ReInvent, Dell Technology World, Gartner Symposium and RSAC, to name just a few.” “In January of 2019, we formally launched our #MegaChat Twitter chat series at the World Economic Forum featuring 75+ social influencers and experts which generated over 10,000 related tweets and in excess of 250 million in social reach.” “Lastly, we are also planning to release new online courses to assist individuals as well as companies with a variety of skills such as Social Media Marketing, Twitter Chats and Thought Leadership.” Jan19387