Global Excellence 2019

Acquisition International - Global Excellence 2019 87 Acquisition International - Issue 4 63 Producing Accurate Insights for Data Driven Organisations Operating globally, DigitalMR works with multinationals in various sectors. The firm believes in the democratisation of Market Research, whereby it is accessible and affordable to companies of all sizes and development stages. Over the years, DigitalMR has completed numerous successful projects by placing its clients on the path to becoming data driven organisations. Enabling the firm to be able to provide such a service, in addition to meeting deadlines and surpassing expectations is the passionate, talented and innovative team which forms the backbone of DigitalMR. Albeit London-headquartered, DigitalMR is a modern ‘remote first’ company when it comes to its employees. When discussing the internal culture, Sophia is keen to highlight the significant role the team plays in the overall success of the firm. “Here at DigitalMR, our team has both technology and customer insights DNA; a unique combination of software engineers, data scientists, and market researchers, who reside and work from various countries around the world. Sharing the company values (Teamwork, Innovation, Positive Attitude, Partnership, Everything is Possible, Relentless Focus), the team culture plays a huge role in DigitalMR’s success, ensuring the smooth operation of the company’s listening247 and communities247, managing customer and partner relationships, and delivering valuable business insights.” Looking ahead to what the future holds, DigitalMR has some exciting plans in the pipeline for 2019. Bring the interview to a close, Sophia signs off by revealing what lies ahead for the team at DigitalMR, touching on the what the firm’s CEO, Michalis Michael believes will occur in the years to come. “In the upcoming years, we believe there will be various developments to the social intelligence and market research space, such as a consolidation of social media listening tools. Surviving ones will re- brand themselves to ‘ social intelligence solutions ’. Social intelligence within SMEs will attempt to become its own function rather than part of insights - which might continue to be the case for blue chips. “DigitalMR CEO Michalis Michael believes that 2019 is in the middle of a sharp uptake of social intelligence services from market research budgets; according to Reuters the spend will reach US$ 16 Billion by 2023, eight times more than the equivalent in 2017. Of course, he also believes that in order for social intelligence to reach its full potential there needs to be more open dialogue between the various departments of organisations - at the moment it is still a bit confusing as to who is the buyer of social intelligence within a company. There needs to be an alignment of interests across the business as a whole, and a realisation that everyone can benefit from such solutions, just in a different way.” Contact: Sophia Papagregoriou Company: DigitalMR Most Innovative AI Bas d Market Rese rch Company 2019 - UK