Global Excellence 2020
Acquisition International - Global Excellence 2020 119 10 Acquisition International - Issue 11 2020 Best Professional Teeth Whitening Product 2020 – UK Boutique Whitening has spent the last 6 years establishing itself as one the leading global teeth whitening providers. Boutique has been developed by dentists, for dentists, and this extraordinary product has given rise to an extraordinary brand. As winner of this year’s Best Professional Teeth Whitening Product, let’s take a closer look at the company and the people behind it. he ethos behind Boutique Whitening has contributed to their incredible success to date. The aim is simple - to provide the best. This means that the company works tirelessly to ensure customers always receive the purest gels, in the best packaging, at the most competitive prices with unrivalled marketing and clinical support. By educating the public on the benefits and safety of using dentist-supervised home whitening, the team guarantee a brighter smile for all, delivered by trained professionals. From a conceptual level, the team at Boutique Whitening have ensured that their products are the best. The Boutique formula uses the minimum number of ingredients, and water that has been distilled to a very high level of purity. This ensures not only incredible efficacy of the product, but that gels do not readily degrade. They look good and taste good for the duration of the shelf life – very important when they are to be used in the mouth. With regards to competition, Boutique is simply streets ahead of their rivals. Their extensive range of products includes a day gel and choice of three different overnight gels. Amongst these delightful options is the unique and newly launched Boutique Hybrid Pro formulation. Developed by British dentists on the Boutique research team, this secret blend of hydrogen peroxide and carbamide peroxide delivers an enhanced whitening experience like no other! To sell their products, the team have developed a strong marketing strategy that covers all bases for both clients and their patients. This involves providing a vast array of point-of-sale material for dentists - different posters, flyers, badges, other branded items, and a huge library of digital assets for social media and email campaigns. Boutique has featured heavily in popular media outlets with appearances in British newspapers such as the Mail on Sunday, OK! Magazine and The Metro. Perhaps what is most striking about the team’s success is the use of celebrity, with Boutique Whitening the product of choice for the cast of Hollyoaks, Love Island, Ibiza Weekender and all the finalists from the X-Factor. Building on these achievements, the team are aiming even higher for 2021. Commercially, the company is ready to expand its global exports, which will mean not only continuing to have a significant presence in the UK, but also expanding the overseas and Australian operations. With a green approach becoming more important, Boutique Whitening has made a pledge to go even greener, reducing its carbon footprint over 2021. The team were recently awarded the ISO 9001 and the ISO 14001 which specifically targets the company to become more environmentally aware. This process is a challenge to any company T Oct20146 but has seen the team take a number of different measures. For example, it is the only whitening company in the UK registered with the Vegan Society, giving customers a guarantee that, from raw material to manufacture, no animals have been harmed. The team has also made better use of resources, buying a larger warehouse and increasing the volume of overseas shipments. With a similarly reduced frequency, the effect has been a substantial reduction in the company’s carbon footprint. With the naturally dynamic nature of private healthcare, the team at BoutiqueWhitening face the continual challenge of newdevelopments. This has recently taken the form of the ‘direct to patient’ phenomenon. Completely unregulated and dangerous, the results with whitening alternatives have unfortunately produced burns, scars and disfiguring injuries. Much of the company’s marketing is targeted at patients, encouraging them to see a dentist for professional teeth whitening with any alternatives not only giving inferior results, but having the potential to cause serious injury. What sets Boutique Whitening apart from the crowd is their ethos – the commitment to being the best. This proactive approach will no doubt carry the company to new heights throughout 2021. Company: Boutique Whitening Contact: Prem Sehmi Website: www.boutiquewhitening.com Best Professional Teeth Whitening Product 2020 - UK
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