Global Excellence 2020

28 Acquisition International - Global Excellence 2020 112 Acquis tion International - Issue 1 2021 Abundance Of Marketing Experience The digital marketing space is facing more competition lately, especially during the worldwide pandemic which has seen more and more companies take business online. We speak to Thomas Li, or marketing agency Creavidia, about this shift in balance and how the firm is riding the storm. reavidia is a content marketing agency that focuses on serving financial institutions. Since its inception, Creavidia has continued to provide the leading financial institutions with a full package of professional services, which cover consumer research, brand strategy planning, marketing activities, video production, creative design, digital marketing, public relations (PR) activities, and advertising. It serves many major financial institutions, including banks, insurers, securities, funds, and financial technology (FinTech) companies. “Relying on our deep insights into the financial industry and an abundance of marketing experience, we recruit a teamof professionals from various fields, who can rise to marketing challenges with flexibly innovative solutions and help our clients succeed,” enthuses Thomas Li, the firm’s Chief Executive Officer. He continues to explain Creavidia’s vision to become a professional content marketing agency with an international outlook and to strive to create more value for clients, by realizing its own value. “We expect to help brands establish and optimize their communication with consumers, by following our brand strategy as a guide, and creating a diversity of innovative contents.” The financial industry in China is continuing to open wider to the outside world, with clients in this sector having to deal with increasing challenges. However, Thomas believes that where there are challenges, there are also opportunities. Driven by this belief, Creavidia will always rise to challenges along with its clients and spot early opportunities. “That is also the key to our success,” he explains. “We are good at helping clients solve their marketing problems by using our creative thoughts and technologies. We also continuously follow up with the core value that we can provide for them.” Laser-focused on serving the financial industry, the Creavidia team has built up a huge reserve of knowledge on the industry, its background, product line-up, and regulatory compliance. Therefore, clients choosing to work with Creavidia do not have to start from the C Oct20716 ground with knowledge training and orientation but can directly begin to explore how they can become more attractive to their customers. It is not all about knowledge, and Thomas truly believes that people are the most important asset at Creavidia. Unlike typical advertising companies, which reach clients through customer managers, Creavidia has adopted a project manager responsibility system, whereby all project managers, senior project managers, and project directors can understand and plan projects in the big picture. They are usually experienced planners or creative personnel, who can count on their professional and management skills to form dedicated project teams and source external support as actually needed. “Thanks to these great minds, we can work closely with our clients to forge an endless string of successful projects.” As more and more consulting companies enter the field of digital marketing, Thomas and the team face fierce competition, not only from advertising and digital marketing companies, but also from consulting companies. Therefore, Creavidia needs to give deep insight into customers and markets, integrate a variety of resources, and provide clients with one-stop service solutions that combine three parts: consultant, creative and communication. Thomas touches on how the boundaries between any two of marketing consultation, creative advertising, and media communication are becoming increasingly blurred with media companies, PR firms, and even consultancies getting involved in the digital marketing space. “This means that we, a marketing service provider, must have the ability to think holistically and strategically,” he states. “Strategic thinking makes it easier for us to set aside the briefings provided by clients and think out of the box, so as to capture the essence of facts and arrive at exemplarily effective solutions.” So, what does the future hold for Creavidia? Thomas foresees change, but also success, on the horizon for the firm. With the continued tapping deep into the financial industry, he expects to extract more standardized solutions from Creavidia’s abundant experience in serving the leading financial institutions and ready itself further to serve more customers. Company: Creavidia Contact: Thomas Li Website: www.creavidia.com Most Innovative Content Marketing Agency 2020 - China