Global Excellence 2020

68 Acquisition International - Global Excellence 2020 4 Issue 1 2021 Sep201029 Unrivalled Technical And Service Support Water and energy solutions provider, Davis & Shirtliff, is a well-established brand in the East Africa region and is known for providing high quality products that are readily available and at competitive prices. Recently, we caught up with the firm’s Head of Marketing, Josfrider Musima, to find out more about Davis & Shirtliff one of the Most Outstanding Water Equipment Suppliers in East Africa today. stablished in 1946, Davis & Shirtliff Group is the leading supplier of water and energy related equipment in the area. The organisation regionally distributes high-quality equipment sourced from a number of industry leading companies from around the world as well as carrying out distribution, manufacture and assembly of various water related products under its own brand Dayliff. Business activities are focused around seven product segments – Water Pumps, Boreholes, Swimming Pools, Water Treatment, Irrigation, Generators and Solar Equipment. The Group is Kenya based and the Nairobi headquarters cover an area of 10,000m2, with extensive warehousing, manufacturing, training and administrative facilities from where products are efficiently distributed by the company’s own fleet of trucks. The firm also operates through a network of Kenyan branches as well as regional subsidiaries in Uganda, Tanzania, Zambia, Rwanda, South Sudan, DRC, Zimbabwe and an associate company in Ethiopia. Josfrider Musima is Head of Marketing at Davis & Shirtliff. To begin, she goes into great detail about the firm’s mission and objectives. “Recognising that the provision of efficient water supply is essential for the region’s economic development, Davis & Shirtliff is committed to playing a major role in this vital industry by offering a comprehensive and competitive product range with regional availability and unrivalled technical and service support.” Josfrider elaborates to further explain that the firm’s key focus to simultaneously develop the business across all activity areas to ensure that no areas of weakness can potentially diminish organizational capacity. E “Customer relationships are also very important to us,” she highlights. “The quality focus has built great confidence in the brand which has created an excellent market reputation.” With a total complement of more than 800 highly trained and professional staff, Davis & Shirtliff lays great emphasis on having the right people in terms of intellectual capacity, skillsets and commitment. A combination of careful recruitment, culture, remuneration, training and openness are embedded in the management philosophy as staff are the front face of the organisation and oversee the building and maintaining of customer relations. “Our customers are vast and varied and include homeowners, organisations, industries, Government institutions etc. We approach potential customers predominantly through advertising, but also word-of-mouth referrals and by directly approaching some prospective customers.” Giving back to local communities has been a commitment of Davis & Shirtliff since its founding in 1946. Through Corporate Social Responsibility, it helps solve some of the most pressing challenges and unlock the potential of communities. Most Outstanding Water Equipment Supplier 2020 - East Africa