Issue 12 2023, Acquisition International | 36 Expert Healthcare Marketing to Achieve Measurable Growth avid Sanchez, CEO and Founder, began his medical career as a Registered Nurse in the Emergency Department in Phoenix, Arizona, during the opioid epidemic. Motivated to make a difference, David later established a nonprofit addiction treatment centre. To advertise the centre, he worked alongside digital marketing agencies but found that their services did not help the centre grow. David assembled his own skilled team of marketing professionals and founded Digitalis to help clients achieve measurable growth. The business is dedicated to the Digitalis Promise, a 100% guarantee to clients that Digitalis will always deliver the highest quality of healthcare SEO and work hard until they get it right. Most healthcare facilities want to raise awareness, establish mutual trust with clients, and schedule more appointments. Digitalis is committed to creating brand awareness, driving growth, and increasing engagement for its valued clients. Digitalis offers a suite of marketing services including content marketing, video production, Google Ads, medical SEO, and website design. The benefits of content marketing are that the service is half the price of traditional advertising but results in three times more patient engagement. Digitalis’ team of medical copywriters collaborate with clients to provide reliable content designed to build a medical provider’s reputation. The team also utilises video marketing, which builds trust faster than other forms of advertising. With patient testimonials, tours, and videos of their staff, the team can promote broader visibility of a provider’s services. By employing Google Ads, Digitalis can create a personalised campaign to drive engagement and attract new clients. Through the art of SEO, the team can increase website traffic to rank providers’ websites on the first page of Google. Digitalis specialises in creating SEO plans that ensure greater visibility for clients so that patients can easily discover a medical provider’s specialty. The team also offers website design, creating custom websites with the latest secure tools. All websites contain SEO and content for each page written by an expert medical writing team. The Digitalis Growth System can be specifically tailored to the requirements of providers and their patients. Its system is comprised of five steps: the laser focus technique, the Google handshake method, the perfect fit writing method, the authority building method, and expert broadcasting. By maintaining a laser focus, the team at Digitalis can learn the most effective ways to reach a provider’s client base and find out what terms patients search for in their local area. With the Google handshake method, Digitalis ensures that clients’ websites contain all the back-end website information that is required to improve Google rankings. With a content strategy that includes patient-specific language, Digitalis can achieve a perfect fit writing method that produces authoritative content to increase activity on clients’ websites. The Digitalis Growth System also includes the Authority Building Method, which focuses on ranking providers in the top 3 Google positions. The method incorporates local citation building on platforms, such as Yelp, Apple Maps, and Bing Places, and niche specific citation building through websites like Healthgrades, WebMD, and Vitals.com. Lastly, the Digitalis team employs expert broadcasting to promote websites on numerous social platforms. With paid content promotion on websites such as Google, Facebook, Instagram, and YouTube, Digitalis can ensure clients’ content reaches the perfect patient base at the right time. At Digitalis, its team is committed to excellence, offering marketing solutions that produce measurable growth for their clients. The medical provider’s growth equates to Digitalis’ success and with its 100% guarantee, the company promises to work hard to deliver the highest quality of marketing. The expert team is dedicated to helping providers establish trust with clients and leverage their online presence to bring in more patients. With its growth system, the company can personalise its services to address the evolving needs of providers and their clients. Digitalis is passionate about helping people and expanding its business to support more providers within the healthcare industry. Digitalis has received our award for this year’s Best Specialist Healthcare Marketing Firm – Arizona. Company: Digitalis Medical Web Address: https://digitalismedical.com/ Digitalis is a healthcare marketing specialist that provides comprehensive marketing solutions that enable medical providers to reach their ideal patient base. The company is dedicated to inspiring clients to learn what works best for their audience and leverage their online presence to attract new patients. At Digitalis, its advanced growth system can be tailored to meet the needs of providers and their future patients. For its pioneering work in medical marketing, Digitalis has received a Global Excellence Award for this year’s Best Specialist Healthcare Marketing Firm – Arizona. D 15 | Acquisition International, Global Excellence Awards 2023
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