40 | Acquisition International, Global Excellence Awards 2023 24 | Issue 1 2024 Direct-to-Consumer Healthcare Solutions t Precision, the business aims to deliver a comprehensive experience to customers, consumers, and patients with its data and technology driven model. In 1995, the company was focused on forming direct links between brand owners and manufacturers. Through its longstanding relationships with reputable data providers, Precision offers insight into clients’ customer bases to create the perfect campaign that advertises a brand and reaches their ideal audience. The business has become an online provider of geodemographic data on consumers and businesses. Its digital team utilises this data to find new ways to connect with customers and provide direct, sales, and marketing solutions for national and local campaigns. Precision connects brand owners with healthcare professionals and provides training on a brands’ medicines throughout their lifecycle. However, the way that consumers are accessing medicine is rapidly changing with pharmaceutical products now available online. Brands are striving to make healthcare education more accessible by investing in their online presence. Precision helps businesses create a brand-toconsumer online pharmacy to market and sell their products directly to consumers. Its healthcare and ecommerce solutions have been created to raise brand awareness and make it easy for customers to purchase products directly from the brand’s website. Ecommerce solutions are end-to-end, meaning the team handles every stage from strategy and acquisition to storage and distribution. The Precision Group is comprised of many talented individuals with expertise in data, technology, healthcare, logistics, marketing, and much more. Precision provides warehousing, dispatch, customer support, social media management, and advises brands on how to optimise their Amazon and Google storefronts. Websites are designed to quickly load pages, have fewer clicks between ‘buy now’ and checkout, and use popular payment gateways. With Precision, consumers can receive orders from anywhere in the world and its staff offers highly responsive customer support through a range of channels. The business currently stores food supplements, herbal remedies, medical devices, general sales listing medicines, and pharmacy medicines in its MHRA-approved warehouse. Precision meets clients’ individual needs to create a seamless supply chain. Warehouses can hold stock on consignment and release it when sold, or they can purchase products wholesale and sell them as a fully licenced GPhC pharmacy. The warehouse team pick, pack, and despatch orders daily, offering competitive pricing and same day delivery. With its comprehensive services, Precision helps clients cut out complicated logistics and provides a simplified solution to marketing and sales. Precision also offers marketing services that use data to reach precise demographics in specific locations. The team manages everything inhouse from the design process to delivering marketing directly to customers. The company’s data-driven services are designed to reach the right people at the right time with the perfect message to make an impact. Precision has over 27 million household consumer records and 5.6 million segmented businesses to help clients acquire customers and increase retention. For over 25 years, Precision has sustainably delivered direct mail, smart insertion, mailing, and response handling services. From its carbon-neutral print and mailing house in Bury St. Edmunds, the direct mail services team helps clients through every stage of their direct marketing campaign journey. With its intelligent and streamlined technologies, Precision helps brands engage Founded in 1995, Precision is a data and technology driven solutions company that provides end-to-end marketing and creative services to pharmaceutical companies. Precision offers clients streamlined solutions that promote, market, and sell their products directly to customers. With over 50 years of consumer and prescription healthcare knowledge, the business utilises healthcare professional (HCP) data to reach the right audience at the right time. Precision and its brand-to-consumer approach have received a Global Excellence Award for Healthcare Marketing Agency of the Year. A Nov23615
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