42 | Acquisition International, 2024 Global Excellence Awards 20 | Issue 7 2024 Stay Connected Your Way TX:FWD provides a mobile data solution unlike any other. The company was founded by people who have lived and travelled the world and who have relied heavily on mobile data networks. They’ve seen the problem with current mobile data models, and they’re determined to end those problems. Its solution has won the company 2024’s Best Mobile Data Monetisation SaaS. NXT:FWD set out to better the mobile data offering, providing a simple, consumer and operator-friendly solution. The company enables consumers to buy mobile data and use it immediately. This isn’t just presented to customers in megabytes, gigabytes, or anything they may struggle to envision the limits of. Instead, it’s offered in segments of time, and this offering is truly unlimited, allowing users to connect whenever, and with full transparency about their connectivity. This service is offered to operators in a brandfriendly way, and they aren’t limited to using NXT:FWD’s own branding, instead seamlessly integrating it with their current services to capitalise on mobile data, monetise it to the best of their ability, and engage and delight users in new ways. Service allows companies to not only hone their mobile data offering but to access a whole new market. It can even operate as the ideal flanker brand to expand an operator’s repertoire. The company is particularly proud of this service’s ease of use. Implementation and customer onboarding takes around three months, only. The result is a service that is easily understood at any level of the company structure, from customer care staff to CFO. This integration with existing systems and NXT:FWD’s focus on marketing and branding means that the service and adds value rapidly with minimal disruption. Telecom operators can focus on their offering and rely upon newfound consumer engagement, ease of use for end users, and analytics that will continue to drive optimal results. The company is bridging a gap between operators and their customers, achieving churn prevention and thus increasing subscribers’ lifetime value to the operators. Thinking to the future, the company includes AI within its vision, offering intelligent, real-time analytics generated automatically. These take much of the operator’s legwork out of finding ways to improve their offerings, customer engagement, and take their new mobile data cloud solution to great heights, making it work for them. Put simply, the company’s offering to the end user is unlimited time connected via mobile data. It allows operators to strategically utilise data, using consumer-friendly strategies like loyalty rewards and deals. Data deals, happy hours, sponsored data, and traffic shaping are a few of the ways that NXT:FWD’s service tools its solution to the benefit of clients and mobile users. Data gifting is also on offer, allowing Mobile data is a stagnant piece of the telecommunications industry. It hasn’t evolved with the times in any meaningful way, and consumers are stuck with a one-size-fits-all solution in the form of mobile data plans. NXT:FWD envisions a more exciting, lucrative, and engaging solution for both consumer and operator. Offering a more dynamic SaaS system for the provision and usage of mobile data, the company is giving control to its users. N Apr23017 “We felt that the whole operator offering has been built technologyfirst – such as what the different Gs are capable of – engineers talking to engineers. This very much overlooks the consumer, and their views and preferences. ”
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