Hedge Fund Awards 2015

Hedge Fund Awards 2015 www.acquisition-intl.com 37 Best Financial Valuation & Advisory Services - Asia Pacific Censere Group offers a unique mix of skills and services to clients via its network of offices throughout Asia Pacific, combining the experience and skills of its partners and staff with the highly specialised industry knowledge available through its affiliate network, says Brett Shadbolt, Owner Censere was founded in 2002 and has expanded rapidly across Asia Pacific. Our focus is assisting clients to assess and successfully complete cross-border M&A transactions. We operate seamlessly across our dedicated network of 13 offices and combine our valuation, forensics, research and advisory skills to pro- vide a unique range of services. From pre-transaction services such as feasibility studies, business or technical due diligence, asset/deal valuation, industry re- search, and financial instrument structuring, to post transaction services related to financial reporting, Censere has the experience and the in-house technical expertise to offer a full spectrum of advisory services. Our clients include SME’s, multi-national corporations, banks, insurance companies, investment funds, financial advisers, audit firms and legal advisers - in fact, anyone who requires quality, independent advice. Some of our recent clients include Macquarie Capital, Alpharma, Advanced Micro Devices, Bulgari, China Everbright, China Molybdenum, China Resources, Citigroup, ExxonMobil, Genting Berhad, Heineken Asia Pacific, Hitachi Elevator, HK & Shanghai Hotels, JP Morgan Chase, L Capital, Maxis Communications, Mitsubishi Motors, Oriental Fortune Capital, Singapore Airlines, SMRT and Volkswagen. Breaking new ground in Asia We currently have 13 offices across the region and are continuously expanding our coverage. In North Asia we have Hong Kong, Beijing, Shanghai, Taipei, Seoul, and Tokyo. In South East Asia we have Bangkok, KL, Jakarta and Singa- pore. In Oceania we have offices in Sydney and Auckland and in South Asia we currently have an office in the Maldives. We expect to see strength across the whole of SEA for the foreseeable future, and expect India to start presenting good opportunities in a year or so. This mirrors our growth to date and expected growth, with expansion in India planned for 2015 and other SEA markets such as Vietnam and Philippines being considered. IP Financing is a new area gaining ground in certain parts of Asia, including Malaysia and Singapore. As the business landscape has been changing for the past two decades and has changed a lot in the past five to seven years where traditional brick and mortar businesses are being replaced by online, virtual businesses that do not have requirement for a lot of tangible assets. Trends like work from home or remotely, outsourcing, etc., also have an impact where a number of businesses can be run from a home or a small office reducing the need for assets such as property, plant and equipment, furniture and fixtures, etc. Censere is actively involved in many IP valuations and expect many future opportunities to arise from this growth area. The key to our business and the main driver is cross border mergers and acquisitions. We always expected Asia to become a major market for mergers and acquisitions and for transactions to span multiple destinations across Asia. Our advantage is that we operate as a united network across Asia Pacific with a single ownership structure. We own all our own offices and we do not license out the Censere name. That means we can work seamlessly in any market without having to be concerned which office is engaging with the client or who is going the work. Everyone is focused to ensure the clients objectives come first. Another important feature is that we can maintain independence while making critical investment decisions for our clients; we do not usually take on principle advisory roles like buy-side or sell-side, therefore we are able to provide impartial financial advice. Our key strengths Censere’s core skill set revolves around valuation and financial modelling; this ena- bles us to provide objective recommendations and quality advice for clients making major investment decisions. This typically involves mergers & acquisitions and expansion into new markets. Our potential customers are widespread and include corporate enterprises, high net worth individuals and private equity funds. The key to winning the confidence of our customers is to provide quality independent advice. We typically win new work from referrals from existing customers, investments banks, accounting firms and lawyers who have worked with us previously. Our services include valuations, feasibility studies, fairness opinions, business and technical due diligence and industry research and we are very experienced with business that have or rely on intellectual property. Many of our clients engage us on a regular basis and we have grown as they have extended their businesses into new markets. We have many clients who have been clients for the last 11 years and have been with us from the beginning. To complement our valuation service offering, Censere has established a forensic group, with the hire of former Big 4 forensic and dispute partners and managers. These new hires have many years of experience helping clients and business partners manage and respond to fraud and integrity risks. We also help our clients reduce fraud and corruption and manage risk through integrity and reputation due diligence, business intelligence, fraud risk assessments and data analytics for fraud and corruption detection. Censere is looking to further grow and invest in this business in 2015 and beyond. Awards success We are honoured to have been named the Best Financial Valuation & Advisory Services – Asia Pacific. This award reinforces the hard work and growth we have seen in our business over the past 12 years, where we now the leading independ- ent transaction support and strategic advisory group in Asia Pacific, with 13 offices and 120 consultants. Awards are a means of identifying key players in Asia, which is certainly an emerging region and it is often difficult to know who to turn to. For us personally, it is confirmation that our pan-asian model is working. At Censere, we believe that Asia is a diverse, fragmented region, but as a region it is gaining confidence and investment potential is substantial. We believe that it is our ability to operate seamlessly across Asia and our attention to quality and independence which is key. Over the coming months and years, we see continued opportunity to expand into growing investment markets in Asia and extend our core services to new clients, both corporate and institutional. Our stated objective of helping clients to make better investment decisions is evergreen and we do not see a departure from this. n Company: Censere Group Web: www.censere.com Fact File Best Financial Valuation & Advisory Services - Asia Pacific Censere Group

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