Hedge Fund Awards 2016

Hedge Fund Awards 2016 101 We believe we are different from other investment management organisations and this difference particularly manifests itself in our sound and proven investment strategy, in our approach to service and in the care we take in our investment management process. We offer what we regard as a traditional style of service at Quotidian. The client comes first and their individual requirements, desires and concerns are very much at the forefront of our thinking. Each of the partners here has their own personal monies invested either in the partnership, in our multi-asset fund or in our segregated portfolios and these funds are managed in exactly the same way as those of our clients. We feel that in this way our own interests and the interests of our clients are in complete alignment. Investment markets are cyclical. This is to state the obvious but the obvious seems to have often been ignored by so many investment managers. The importance of being in the right asset classes at the right time is fundamental. Appropriate asset allocation together with disciplined stock selection controls risk and drives superior performance. Our belief is that successful investment management requires a reliable decision-making process combined with a disciplined approach. In so doing, we seek to maximise investment returns whilst controlling exposure to risk. At Quotidian we invest for the medium and long term in companies which have the ability to produce positive returns for our investors. Many of the businesses share the same attributes; solid management, a strong balance sheet, good market position, strong cash flows, well known brands etc. Good returns can be achieved both from niche companies with strong growth prospects as well as from more mature groups with well-established products. It is by discussions with the clients that we achieve a good understanding of their particular needs and requirements which enables us to tailor the portfolio to meet their specification. We have many years of experience analysing investments. We use sophisticated proprietary systems and have access to research from the major investment houses. In addition we are making increasing use of technical analysis to back up our fundamental views on markets or stocks. The stocks which we hold are reviewed on a regular basis to ensure that that they still meet our criteria. Reviews can also be triggered by sharp movements in the stock price or by a major corporate event such as the annual results. Tactically we only make investments where and when we feel that the potential for profit is compelling and we revisit our investment decisions on a daily basis (hence the name ‘Quotidian’). We seek only to invest in assets that have strong liquidity and are readily tradable and we are content to remain overweight in cash if market conditions so dictate. Quotidian Investments represents the distillation of more than forty years of experience in managing the gy- rations of global equity markets. The very name of the business was specifically chosen to reflect the rigorous daily scrutiny we make of the markets generally and our current holdings specifically. The three main criteria we use to judge successful performance are: • To consistently beat the return an investor could achieve with money on deposit • To consistently beat inflation • To consistently beat the FTSE index These are our yardsticks to measure quality performance. We are not content with the merely satisfactory, we have higher aspirations for our clients. We seek to apply intelligence, expertise and the magic ingredient of intuition to get the best from cyclical and ever-evolving markets. Much of the investment industry is pedestrian, relying on out of date quasi-scientific asset allocation models which simply dilute performance under the illusion of ‘risk management’ whilst simultaneously overlooking the biggest risks of all. In the superficially comforting but mistaken belief that asset allocation’ and ‘weighting’ actually spreads risk, many investors today are sleepwalking towards financial disaster without giving a second thought or being guided to consider the much bigger and very real risks posed by longevity and inflation. Savoir faire working in harmony with ever-changing market conditions is the way to ultimately realize the full potential of equity markets. We are not in the business of cutting corners (with the inevitable loss of quality that approach entails) in order to meet low expectations and average investment returns. At Quotidian we aim to cater for just a small percentage of the market; discerning clients who demand more than the pedestrian offerings and mediocre performance provided by the big battalions or by those organisa- tions whose principle skill would appear to be the artful presentation of cleverly contrived figures. In summary, we firmly believe that Quotidian provides top quality investment performance coupled with a first class level of personal service. Company: Quotidian Investments LLP Name: Peter Richards Email: [email protected] Website: www.quotidianinvestments.com Address: 78 Pall Mall, London, SW1Y 5ES The Moat House, Dorsington, Stratford upon Avon, CV37 8AX Telephone: 0203 193 3731 0178 972 1184 0791 241 0375