8 Acquisition International - Influential Businesswoman Awards 2022 May22402 Most Influential Businesswoman in Software Sales 2022: Teresa Baglietto Teresa Baglietto has worked in the tech industry for three decades. During these years, Teresa has seen the industry change greatly – especially when it comes to equality between genders. Now working at Celonis, a leading process mining company, Teresa is on a mission to inspire young women that hope to enter or establish their career within the tech industry. t’s not uncommon to hear stories about discrimination against women in the tech industry – these testimonies can be found in every corner of the internet. Thankfully, as more women enter the tech world, the tides are beginning to change. Women are finally starting to be heard, allowing for the achievements of women – past and present – to come to the surface and be appreciated. The attitudes of the past are no longer welcome. From the original pioneers of programming, such as Ada Lovelace, to those disrupting the industry today, women in tech deserve to be celebrated, respected, and recognised for their contributions to the field. ‘I started working in the tech industry in the early 90s when the industry was underrepresented by women. It was dominated by males,’ recalls Teresa Baglietto, Senior Account Executive on the Financial Services team at Celonis. ‘Throughout most of my career, I’ve been the only female on the sales team and in many cases, the only female in a client meeting.’ Celonis is a globally renowned company providing an end-toend execution management system that drives better business performance by revealing and fixing hidden inefficiencies across underperforming business processes, in real-time. The innovative platform provides users with a ground-breaking way to optimize their business processes entirely on data and intelligence. Celonis boasts over 2,800 employees across 17 offices around the globe, including locations in Munich, New York and Madrid. The company has more than 2,500 customer deployments across some of the largest companies in the world. Celonis raised $1 billion in funding, valuing the company at $11 billion, making it New York and Germany’s most valuable startup. Teresa has been with the company for two and a half years working as a Senior Account Executive. However, her entry into the industry came many years ago thanks to an unexpected encounter. Taking on the position of a beta coordinator in the engineering department of a business, she was enlisted to help a small start-up, ExperVision, I build out their beta program. In this role, Teresa was required to cold call a list of targeted contacts and ask if they would be interested in participating in the program. Teresa explains, ‘I was surrounded by software engineers, developers, and tech writers. The atmosphere was relatively quiet except for my voice carrying across all the cubicles. I never expected that anyone was paying attention to my calls because they were all focused on their own tasks. One of the engineers and tech writers said, “you should be in sales.” It was after that, that I pursued an Inside Sales role at ExperVision.’ When Teresa entered the industry, women were in HR or marketing roles. Women rarely ventured into sales or technical positions. As a result, Teresa was often the only woman taking part in important meetings, working in sales, and getting involved in the technology side of the business. Many things have changed since the 90s, both in Teresa’s career and the industry as a whole. ‘The software industry is still underrepresented by women, but it is nice to see more attention being placed on STEM education specifically focused on increasing female participation at younger ages. While many tech companies still have a lot of work ahead of them to diversify their ranks, women in tech leadership are making the fastest advances as well as in technical roles. Celonis recently held its annual World Tour event where we bring together experts in process mining and execution management, around the globe. I was amazed at the number of women I met at the event, who came from different industries, holding positions in Operations, Product, Technology, Risk and many other roles. One of our sessions was Women in Process Mining. WIPM is a community for the most powerful women in process mining, to strengthen their leadership, magnify their influence, and pave the way for future women in process mining together. While most of the attendees were women, there were a handful of men in attendance. It was incredible
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