4 Acquisition International - Influential Businesswoman Awards 2023 Apr23379 Most Dedicated Audio Technology CEO 2023 (Barcelona): Mercè Delgado In recent years, the technological industry has seen notable changes when it comes to women’s representation and opportunities. While women continue to be underrepresented in certain leadership and technical roles, there is no denying the growing recognition of the need for gender diversity and efforts to address the gender imbalance. Mercè Delgado Barrera is proudly part of this uprising of female role models and leaders, breaking down barriers and empowering other women to pursue careers in technology – and to be leaders. So, we are excited to have sat down for a chat with Mercè herself to learn more about her trailblazing career and her exciting company, WitSound Technologies. ercè Delgado Barrera is co-founder, CEO, and CFO of WitSound Technologies, a start-up created in June 2021 with the mission of gathering deep data and using IA (machine learning) to create streamlined processes for the audio sector. It all began with a project called WitScript, which we ask Mercè to tell us about. “WitScript, thanks to our advanced AI and deep learning models, helps teams to be faster in their voice over QA/QC processes for dubbing audiobooks, films, animation, TV, series, commercials, or any other voice audio media content,” she explains. “WitScript is the software that helps increase the quality into companies’ internal QA/ QC voice over processes. Our latest version, with editing capabilities, supports all script formats, and as reported, is 80% faster than the manual processes.” Due to WitSound Technologies’ proprietary deep learning models, WitScript automatically highlights the differences between the original script and the audio file recorded. WitScript supports 19 languages and, of course, it is under the TPN Certificate, which is a must in the dubbing sector. Making use of this extraordinary technology are the biggest producer companies, dubbing studios, audiobook companies, video games studios, and e-learning companies, to name but a few. Mercè goes on to give us a further understanding of her role at WitSound Technologies. “My role at WitSound Technologies is cofounder, CEO, and CFO. Today, I feel like an orchestra woman with a lot of hats, but in a start-up company, it is mandatory to have more than one hat after the first five years,” she laughs. “I manage the business strategies, business development, financial area, fundraising investment, and maintain key business relationships with different investors and companies located all over the world, and, most importantly, I manage the team.” With over 20 years of diverse experience in business and entrepreneurship under her belt, this covers strategic advisory, business development, and digital expertise, as well as fundraising for organisations from multinational companies to start-ups. Mercè has held many roles ranging from CEO to CFO to entrepreneur and M
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