60 Acquisition International - Influential Businesswoman Awards 2023 May23499 Most Influential Menstrual Care Business Leader 2023 (Nordics): Heli Kurjanen Despite being a natural part of every menstruating person’s life, periods are viewed as something of a taboo within our society. There’s a ‘hush hush’ mindset applied to the topic that leaves many people feeling as though they’re unable to talk, ask questions, or learn about their periods. However, Lunette, founded by the brilliant Heli Kurjanen, aims to bring the topic of periods into everyday conversation. or women, transgender men, and gender nonconforming menstruaters, periods have been a subject that is often overlooked, and even avoided, in conversation. As a result, some can be left without the knowledge of how to properly care for themselves during their period cycles, which often leads to avoidance, embarrassment, and insecurity regarding the topic. Thankfully, Lunette has already come leaps and bounds in eradicating the societal sensitivity of menstruation. After founding Lunette in 2005, Heli noticed there was a large hole in the market when it came to period products and menstrual education. As a result, she set out to create, not only a line of fantastic products for menstruating individuals to make use of in safe and sustainable ways, but to provide a platform for period-havers to express their needs and increase the awareness of safe menstruation. Now, eighteen years later, Lunette presents menstruaters with the means to educate themselves on sexual and reproductive health, all whilst utilising some of the best period products available. Throughout its lifetime, Lunette has been granting menstruaters with quality and inclusion packaged into one fantastic service, and it all spans from Heli’s astute understanding of the changes that needed to be made. She’s constantly spearheading the campaign for change, be it educating individuals on how to use products such as Lunette’s Menstruation Cup, or breaking down the pre-existing taboos that surround a natural part of menstruating individuals’ lives. All of this culminates in a business that aims to deliver the best of the best. Not only are its products designed with ease of access in mind, but Lunette provides instructions alongside each of its creations. It’s no secret that a plethora of menstruators are intimidated by the idea of using a menstruation cup, but Lunette is devoted to dismantling the stigma surrounding these products. Its detailed guides serve as a reassuring voice for any who’re making the switch to this more sustainable alternative, with customers frequently expressing the relief that such guidance has given them. Lunette truly is a special business with a selfless message at its core. It looks to spread awareness of the lack of education surrounding periods, especially when it comes to individuals who may not conform to the typical image one envisions when thinking of a menstruating individual. There are a plethora of people who may feel as though they simply can’t discuss periods without feeling isolated, but Lunette is determined to assure its customers that this isn’t the case at all. F Though Lunette is a multi-award-winning business that’s already garnered much success from a financial standpoint, it’s the feedback that Heli has received from her customers that truly defines her company. She expressed how heartwarming it is to be a part of improving someone’s life, and Lunette’s positive impact on menstruators from all corners of the globe is simply irrefutable. Heli puts this best when she explains that “… One of the most impactful messages I have received recently was from a young woman studying to become a doctor in the countryside of Uganda, who told me she is using our Lunette Cup and conducts workshops for the locals in her community to teach about sexual health and wellness, as well as how to use a menstrual cup and distributing cups to the participants…”. Heli continues to explain how, through the power of unity and safe period care, smaller communities are able to menstruate with dignity, without having to sacrifice peace of mind in order to do so. Her work is nothing short of phenomenal, and the products that she has tirelessly worked to cultivate are undeniably changing lives across the world. Whether you’re wanting to try menstrual cups, or are looking to utilising reusable period pads and underwear, you can be sure that Lunette will provide you with a safe space that encourages education and acceptance. Heli’s passion for altering the way we view periods has led to an overwhelming shift in the balance, and we’re sure that her efforts will eventually eliminate society’s period sensitivity once and for all. Contact: Heli Kurjanen Company: Lune Group Oy Ltd – Lunette Web Address: www.lunette.com
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