Acquisition International - Influential Businesswoman Awards 2023 63 MUES-TEC is a company who brings the digital future into all the rooms of your house. As a home electronics specialist, it develops and markets unique and interactive devices including state-of-the-art touchscreen Smart Mirrors, waterproof Televisions, and Mirror Televisions. May23107 iktoria Thur is the CEO of Mues-Tec GmbH & Co. KG, a cutting-edge German company who specialises in interactive digital technology. As Founder of this dynamic business, Viktoria is proud to lead a team of dedicated, talented professionals, all passionate about delivering the very best quality products to its valued clients. Primarily, these are discerning and sophisticated homeowners and/or home builders who are demanding of the absolute best in terms of luxury home entertainment. MUES-TEC’s customers appreciate the company’s commitment to innovation, and its dedication to designing and developing outstanding products offering unparalleled levels of functionality and style. Alongside the company’s B2C clients, it also works with a range of B2B clientele such as 5-star hotels, resellers, and product developers. Its comprehensive knowledge of the market enables it to provide clients with solutions tailor-made to meet their specific needs and requirements. MUES-TEC prides itself on designing and developing software that is both cutting-edge and intuitive to use, enabling clients to enjoy an experience that is effortlessly seamless. Viktoria helped MUES-TEC bring its groundbreaking interactive touchscreen mirrors to market in 2017, as a new product unlike anything seen before. She was able to successfully steer her team through the promotion of this innovative concept with a combination of leadership skills, hard work, and diligence. She identifies the crucial factor here as being that of building her team up from a strong foundation of trust and support. This is what inspires success, and helps the team to accomplish such incredible feats. “I am incredibly proud of everything we have accomplished since founding the company in 2015. We’ve faced our fair share of challenges, including the need to refocus and do some serious soul-searching when we changed our target customers in 2020. But we didn’t give up. We persevered and kept pushing forward, day after day.” Working in the tech industry, Viktoria advises any women who might want to follow in her footsteps to focus on knowledge and skill-building first and foremost. While she thinks that ‘knowing your stuff’ is critical, she warns it’s important not to over-promise. The tech industry is a fast-moving animal, so you need to be agile and adaptable to succeed. That said, Viktoria does not particularly see herself as a ‘businesswoman’, but more as a ‘business owner’ who just happens to be female. Although she admits that starting a business was challenging, she doesn’t think that was made any harder just because she was a woman. It was more down to financial resources, a limited network, and the difficulties inherent in introducing a completely new product to market. None of which she felt were in any way problems assigned simply to her gender. Whilst this is welcome news in the business world, Viktoria does admit that she can’t help but notice most of her industry partners at V Innovative Technology CEO of the Year 2023 (Germany): Viktoria Thur tradeshows and events are men. She has also noticed that people do tend to gravitate towards her male colleagues. This suggests there is still something of an unequal divide, however Viktoria does not herself feel discriminated against or disadvantaged because of it. She just takes it in her stride and keeps on pushing forwards. She believes that the largest driver of change is, after all, growing awareness and recognition of the value women bring to the business world. She is proud to be a successful business owner, and committed to empowering and inspiring other women to achieve their own career goals. MUES-TEC’s success means the world to Viktoria, and she puts it down to the dedication and passion the whole team bring to the table every day. They constantly strive to push the boundaries of what’s possible through research and development. She is also extremely proud of the partnerships her company has been able to form with industry giants like Philips, Hansgrohe, Fackelmann, Lanzet, and CWS-boco. Being trusted to consult on their product development is a true honour, and testament to the expertise of the team at MUES-TEC. All of which makes it clear to see why the Influential Businesswoman Awards 2023 have seen fit to grant the title Innovative Technology CEO of the Year 2023 (Germany): Viktoria Thur. We can’t wait to see what the future brings for this company and its outstanding CEO. Company: Mues-Tec GmbH & Co. KG Web Address: www.mues-tec.de Contact Name: Viktoria Thur
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