Influential Businesswoman Awards 2024, Acquisition International | 25 potato-based potions, refining a recipe for poitín using his own distillation process. Muff Liquor’s core products, craft gin and vodka, are distilled using ‘Pot Still’ and flavoured with heady botanicals including mandarin, elderflower, grapefruit, juniper and rosemary in a unique and distinctive blend. Muff Liquor has also expanded its range to include a blended Irish Whiskey and a range of boxed gifts containing everything you need to make the perfect cocktail. The cocktail menu includes delights such as the Muff Flutter, Meme’s Rose and Peachy Beach, a fruity little number with a sundowner glow. Since winning last year’s award, Laura has brought on board some household names as investors and partners including actor Russell Crowe, comedian Jimmy Carr, and musicians Ed Sheeran and Ronan Keating. Muff Liquor will soon be debuting its award-winning liquors on the US stage via its global partnership with leading cocktail and spirits company Lucas Bols. Laura’s dream for her business was to build a distillery in the heart of Muff – and this is becoming a reality in July 2024! After lots of hard work, and with plans approved in November 2023, Muff Liquor’s new distillery will soon be a reality. We can’t wait to see what the next 12 months will bring! Contact Details Contact: Laura Bonner Company: The Muff Liquor Company Web Address: www.themuffliquorcompany.com Most Influential Handcrafted Spirits Businesswoman 2024 (Europe): Laura Bonner Near the mouth of the River Foyle, just across the border with Northern Ireland, you’ll find Muff, Co Donegal. The village, with a population of around 1200, may easily escape notice if it weren’t for one businesswoman determined to put Muff on the map. Laura Bonner got her first taste of entrepreneurship at the tender age of 11. Working in her dad’s window and door company in the school summer holidays, she was surprised when he said she’d be working in the factory. She says, “He told me before I could learn how to sell the products, I’d need to understand how they were made. My dad’s given me great advice over the years, and that first lesson has always stayed with me.” At Muff Liquor, Laura’s influence is everywhere. From developing business strategies to generating new business, from product and process improvement to expansion ideas, and most importantly, ensuring her team is happy. With so much to think about, Laura knows it’s important to look after herself so that she can stay grounded and focused. In her spare time, Laura loves to swim in the ocean and take long walks along the local beaches. She’s also passionate about helping women in business. She explains, “I’m a huge supporter of female entrepreneurs on social media. I’m also happy to offer advice and have helped start-ups in my industry. I also mentor teenage girls who are interested in going into business.” Laura’s grandfather, Philip McClenaghan, is the inspiration behind the business. A potato farmer, Philip began experimenting with Founded in 2018, The Muff Liquor Company produces hand-crafted spirits inspired by traditional family recipes. Muff Liquor’s spirits are made from that most wholesome of ingredients, the Irish potato, and have gained a loyal global fan base. The brains behind this dynamic operation is CEO Laura Bonner who scoops the award for the second consecutive year. We look at the company, its roots, and its latest accomplishments in more detail.
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