26 | Acquisition International, Influential Businesswoman Awards 2024 Most Influential Finance Media Businesswoman 2024 (USA): Kristina Jones The Forex Library Founded by Dr. Krissy Jones under her company, Global Edge Media, The Forex Library is a leading forex news and education platform that aims to serve a diverse audience of retail traders and finance professionals. Krissy herself is no stranger to success in the finance space, and as the owner of several companies in the sector, she has cultivated an influential reputation for excellence. Krissy spoke to Acquisition International on the back of her well-deserved success in the programme. Company Name: The Forex Library Contact Name: Dr Krissy Jones Address: 8 The Green, Dover, DE, 19901 Web Address: www.theforexlibrary.com Contact Email: [email protected] Telephone Number:3108909919 Established in 2021, The Forex Library has thrived through its holistic and comprehensive approach to financial education combined with a drive for constant technological innovation. The finance industry is no stranger to innovation, with the world’s leaders fighting to utilise improving AI tools to gain a competitive advantage. Krissy has embraced that mindset, though partnered with a dedication to maintaining The Forex Library’s trustworthy and reliable reputation. Her vision, then, is defined by being the best in the business, but also to push the boundaries on what the platform can offer to those that use it. As it stands, The Forex Library boats real-time market news, in-depth market analysis, AIpowered insights, and a potent commitment towards educating the user to become better traders and investors. Krissy begins by discussing all of these areas in more detail. “It was important from the outset that The Forex Library provides up-to-the-minute coverage of breaking news and events that influence the forex markets. Our market analysis includes comprehensive analysis of forex, commodities, cryptocurrencies, world indices, and more, including both fundamental and technical insights. Our upcoming launch of an AI-powered subscription service is set to offer personalised trading insights and strategies, leveraging cutting-edge technology to assist traders in their decision-making processes.” The Forex Library is the culmination of Krissy’s expertise and market knowledge, alongside an understanding that there has been a gap in the sector for a platform that can serve the needs of industry, with all of its nuances. “My years of trading have equipped me with deep market knowledge necessary to understand the diverse needs of traders. This expertise has been critical in designing The Forex Library to serve both new and experienced traders with precision. Additionally, owning multiple companies in the finance sector has provided me with a comprehensive understanding of the financial news and analysis industry. This background has been instrumental in shaping a platform that not only informs but also educates its users effectively,” she adds. The finance sector is also, still, very much dominated by men, though the scales are slowly moving towards an equilibrium. Naturally, this is a very welcome change, though there is still much to be done before old stereotypes are eradicated, as Krissy continues. “Since I started my career, I’ve witnessed several changes in both my firm and the broader finance and forex trading industry, especially regarding the participation and reception of women. While I personally haven’t encountered overt sexism, there’s often a noticeable surprise from others when I speak up, indicating that some underlying stereotypes still persist. This reaction highlights that despite progress, women’s roles in finance are sometimes unexpectedly prominent to some peers. “As a woman working in the corporate environment, particularly in the finance and forex trading sectors, I’ve encountered challenges that stem largely from the stereotypical perceptions about gender roles in leadership and technical proficiency. Often, I’ve found myself needing to assert my capabilities and expertise in settings where I am either the only woman or one of few. Overcoming these challenges has involved a blend of persistence, continuous learning, and strategic assertiveness.” Krissy’s personal experience within the finance industry has nurtured a deep commitment to support women and other disadvantaged demographics, driving them towards success in turn. So great was this commitment that Krissy founded the Trilogy Trust Foundation, which aims to support families facing hardship. It’s a reality facing millions of families, and one that Krissy hopes she can help alleviate. “Our foundation offers grants specifically tailored to promote education and entrepreneurship, with a particular emphasis on helping mothers and young women. The work of the Trilogy Trust Foundation is a testament to my belief in the power of community support and the importance of giving back. It reflects my desire to create opportunities for those who are often overlooked, ensuring they have the tools and support needed to succeed. This effort is not just about financial aid; it’s about fostering a more inclusive and supportive environment that enables individuals to thrive in their chosen paths.” With these two pillars in place – the Trilogy Trust Foundation and The Forex Library – Krissy has a busy future ahead of her. It’s a future defined by expansion and further innovation, with AI technologies fuelling much of that growth. For the rest of the year, Krissy aims to roll out several AI-driven feature, including risk management tools and predictive analytics for market movements – which are sure to be invaluable to its ever-burgeoning client base. Krissy’s personal goals are ingrained into those of her companies, with an overarching mission to better the financial landscape and to help those that need help. “To achieve these goals, I will leverage my experience, continue to learn and adapt, and maintain a strong network of supportive colleagues and collaborators. I believe that with determination and strategic action, these goals are well within reach, allowing me to contribute meaningfully to both my industry and the community at large.”
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