36 | Acquisition International, Influential Businesswoman Awards 2024 May24411 Most Innovative Digital Marketing Business Owner 2024 (North Carolina): Sarah Norales Express My Media or almost a decade now, Express My Media has specialized in crafting best-in-class strategies to elevate the online presence of small businesses. As a full-service digital marketing company, Express My Media is able to tackle many aspects of a customer’s unique digital needs, from original copy, content generation, and website design, to brand identity and social media management. These are the key tools for growth for any business, yet they are also areas that often go uncapitalized. No longer, not for those who bring on Express My Media’s noted expertise. “The clients we work with are typically passionate entrepreneurs and small business owners who recognize the power of a strong online presence. They may be in the early stages of building their brand or looking to take their existing digital marketing efforts to the next level. We take pride in collaborating with businesses across a variety of industries, from home builders, interior designers, to fashion designers. “As the founder, I oversee the company’s overall vision and strategy. This includes client development, ensuring we deliver exceptional service, and fostering a creative and collaborative team environment.” Starting the business almost ten years ago on a part-time basis, Express My Media has been nurtured by Sarah through unmistakable passion, unquestionable expertise, and an all-consuming desire to help businesses be the best they can possibly be in this digital-first environment. Where Express My Media has truly impressed is through its design offerings, which have utilized Sarah’s fifteen years of honed expertise in the home fashion industry – simply, she has an eye for what catches someone’s eye. “I was able to translate that keen eye for aesthetics and brand consistency to the digital world.” Operating a woman-owned digital marketing company, Sarah was keen on bringing in like-minds to drive Express My Media’s organic growth, as she moves on to discuss. “Since I started my career, both Express My Media and the digital marketing industry have witnessed a significant shift in the presence and influence of women. Within my company, I began as a solopreneur, a one-woman show. However, as my company grew, I looked for fellow stay-at-home moms with flexible schedules and marketing skills. I’ve seen a positive trend in attracting talented female team members who want to work but have small children, which makes it difficult. Our current team boasts a strong female majority, highlighting the increasing confidence and capabilities of women in the digital marketing field, and we are moms!” Sarah goes further still and dedicates a significant amount of her free time to ensuring that she supports and encourages other women-owned and driven endeavors in the Charlotte area. This includes her work with a local non-profit, Mind Body Baby NC, which the team helps by providing marketing services. “I firmly believe in giving back and supporting others, especially women. Empowering women in digital marketing is a cause close to my heart. That’s why I partner with Mind Body Baby NC, a local non-profit, and offer my marketing expertise to them and other female owned micro-businesses. By offering low-cost consulting, we reach women business owners who want help but are on a tight budget. We teach them skills so they can market their businesses themselves.” Here’s my advice: Stay curious, hone your skills through online courses, conferences, or certifications. Get out and meet people. Find your niche. So, with all that in mind, what does the future hold for Express My Media as it continues to develop its presence within Charlotte’s competitive marketing space? For Sarah, the plan lies in expanding and elevating the client experience, while also ensuring she meets the needs of her family. “We’re seeing a growing demand for marketing consulting. This allows us to create even more comprehensive and impactful campaigns for our clients. My goal is to become a recognized thought leader in digital marketing, offering valuable insights to the community. I’m actively pursuing this by publishing insightful articles, engaging as a speaker with local networking meetings and summits, and aim to become a recognized voice shaping the future of the industry. “Striking a balance between motherhood and building a successful business is a constant juggle, but incredibly rewarding. I prioritize being present, while also dedicating myself to the growth of my company. Witnessing my children flourish alongside my business is a source of immense pride.” Contact Details Company Name: Express My Media Contact Name: Sarah Norales Web Address: www.expressmymedia.com Contact Email: [email protected] Telephone Number: 7046048403 Sarah Norales, Founder and Owner of Express My Media, isn’t afraid to push boundaries in an industry already known for constant innovation, creativity, and change. Express My Media was founded in Charlotte, NC, a city experiencing explosive growth. Nicknamed the “Queen City,” Charlotte boasts a booming financial sector, ranking as the secondlargest banking center in the United States. We spoke to Sarah to find out how she maintains the company’s competitive and innovative edge. F “ ”
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