50 | Acquisition International, Influential Businesswoman Awards 2024 Best Artisan Bakery 2024: Sara Al Sayyed Located in Doha, Qatar, Societe is an artisan bakery established by renowned baker and chef Sara Al Sayyed. Built on Sara’s passion and hard work, Societe opened its doors in 2017 to provide its community with the highest quality baked goods around. In the wake of Sara’s win, we take this opportunity to find out more her delicious enterprise. Contact: Sara Al Sayyed Company: Societe Artisan Bakery Web Address: https://www.societe.com.qa/ Sara first discovered her passion for baking as a child, spending her time scrapbooking recipes and teaching herself to bake. After graduating from Le Cordon Bleu in Paris, a world-renowned culinary institute, Sara embarked on a European culinary journey. She travelled between London and Paris, meeting acclaimed professional chefs such as Cédric Grolet, who taught her the fundamentals of pastry and croissant making. After years of building her brand and concept, Sara could not wait to spread love to others through her fine baked goods. With the support of the Qatar Development Bank, Sara founded Societe, a wholesale bakery specialising in European artisan bread and pastries, haute couture desserts and cakes, delectable sandwiches, and creative catering. The bakery has worked with several international five-star Michelin chefs, including Cédric Grolet and Antonio Bachour, to develop new, delicious recipes for pastries and desserts. In 2018, Sara decided to share her knowledge and expertise as a certified trainer through menu consultations and inhouse baking lessons for children and adults. Societe strives to empower aspiring bakers with the skills and confidence to create dynamic and international recipes from around the world. Societe Artisan Bakery has begun offering training and consultations in France and the United States to expand its reach. Through its consultations, Societe strives to enhance clients’ lives, enabling them to achieve their goals in the most cost-effective way possible. The team helps clients to set up customised commercial kitchens, generate new recipes, and recruit the best talent in the business. Societe also offers an exclusive food safety course, run by industry professionals, to teach teams how to implement proper food handling practices. Sara has decorated Societe’s walls with dozens of her personal teachings, recipes, and plaques commemorating the path to achieving her dream. Today, the bakery is run by Sara and her close-knit family of employees who embody her vision and Societe’s family values. The team strives to maintain the superior quality that Societe has become nationally known for to become the best bakery in Qatar. Sara shares, “With my keen eye for detail, I look to perfect every item on my menu. I study the essence of every ingredient to find out where it can fit into the dish. I believe that passion is the main reason for my accomplishments, loyal customers, and social media followers. To fellow aspiring bakers, I say invest in yourself, travel the work, and get inspired before creating your own line.” In addition to its wholesale and instore offerings, Societe has enhanced Qatar’s catering industry with its excellent service and world-class bakery products. Its dedicated customers regularly invite the bakery to distribute its delectable goods to industry-leading hotels and restaurants in Qatar. Societe caters to all manner of private events including weddings and corporate parties. Sara and the team work in collaboration with clients to transform their wedding buffet into an incredible culinary experience with custom desserts and cakes available on request. Societe is passionate about pursuing new trends, solutions, and technologies that have the potential to grow its client base and foster customer loyalty. The bakery strives to provide opportunities for small businesses to thrive while consistently creating products of exceptional quality and providing unparalleled customer service experiences. Sara understands the importance of proper nutrition and healthy eating and frequently experiments with recipes to find new, tasty combinations. Sara shares, “Our qualified staff collaborates with our clients and develops diverse menus while respecting hygiene rules and food safety to the letter, continuously verifying that all the food manufacturing processes are of optimal quality. When we design our restaurants, our first priority is to make them as pleasant and convenient as possible. We believe that this aspect of our service expresses our ongoing passion for excellence and healthier standards of living.” Recognised in this year’s Influential Businesswoman Awards, Sara’s passion for her craft is evident through the love and care that radiates from her exquisite creations. In both taste and quality, Societe’s baked goods are unrivalled and Sara looks forward to many more years of serving her community. For her superior offerings, we are delighted to present Sara Al Sayyed with our award for Best Artisan Bakery 2024.
RkJQdWJsaXNoZXIy MjQyNzgzNA==