12 Acquisition International - International Finance Awards 2017 Best Book-Keeping & Tax Advisory - UK The Finance Equation Ltd The Finance Equation uses cloud accounting platforms such as QuickBooks, Sage and Xero, and this virtual style of working helps the company to be a responsive firm, working from anywhere in the world with a laptop and internet connection. Aadil comments on how the virtual style benefits the company. “Over 80% of our client work is done virtually, a number of our clients we have never meet in person. We work with start-ups, owner managed businesses, small to medium corporates, property investors and developers. As well as working with a Capital investment firm, we evaluate their investment deals. “For deals in which they invest we set up corporate and financial governance structures, act as finance directors ensuring that their investments are profitable and money is spent on activities that create sales growth. We are not the traditional bean counters, we have a commercial approach to our clients’ problems and growth. Our service offering revolves around three core elements, including Cloud accounting, in which our premium service includes management accounts, budgeting and cash flow forecasting. Secondly, Tax advisory is designed to ensure that business owners keep more of the money they earn. We use every legal option available to reduce tax and increase ROI. Lastly, Commercial finance, is designed to bolster working capital as well as facilitate growth plans. We also provide compliance services for those that need it.” Looking to succeed and achieve its mission of being one of the leaders in the industry, Aadil provides an insight into what steps the Finance Equation will take in order to achieve its mission. Demanding to be the best possible option for clients, Aadil talks about putting the client first, ensuring that it has structures in place which enable to client to maximise its business. The Finance Equation Ltd is a modern and forward looking, Chartered Certified Accountants practice. Aadil Butt gives us a breakdown of the services of the company, as well as discussing the firm’s ongoing success. “Aiming to be the best, our mission is to be the go to accountants and tax advisors for entrepreneurs and business people, we are starting this mission in the London area and plan to take it throughout England and beyond. Our focus in doing this is to solve client issues. These issues may be simply compliance related, but for the most part we help clients with their growth plans by creating appropriate financial and management accounting structure in a business. These structures assist clients to manage and control, money, assets, profitability and tax expenses.” Following on from its mission of making clients happy, Aadil discusses the company’s approach to client service, ensuring that they receive the best possible service. Although not meeting clients on a regular basis, the company is constantly talking to the client and keeping them updated with any developments. “When working with clients, both new and exsisting our approach in many respects is simple; we spend a lot of time listening to our clients, we set expectations and do our best to manage them effectively. The team look to create trust and long term relationships, and staff give our clients options with recommendations. If we fall short in our delivery and execution we always communicate and aim to provide remedies, thankfully this has not happened so far. The fact that we have never been refused a testimonial is a positive sign.” Looking ahead, Aadil comments on what the future holds for the business, and what upcoming developments there are for the Finance Equation. Developing key relationships is an important part of the success of the company, along with the successful deals and results the firm produces, all of which help grow the Finance Equation’s reputation within the industry. “Moving forward, the future looks great for the Finance Equation Ltd, we are developing some key relationships, in particular our relationship with a Capital investment firm which enables us to acquire equity stakes in invested businesses as well as charge fees for a finance director service. Importantly this type of work is aligned to our strengths of being commercial and entrepreneurial. We assist with implementation of growth strategies and ensure that investments provide healthy cash flows and ROI. The success of these deals ultimately grows our reputation in the market place.” Company: Finance Equation Ltd Contact: Aadil Butt Contact Email:
[email protected] Address: 334 Ley Street, Ilford, IG1 4AF, UK. (Satellite offices and meeting rooms in Canary Wharf and Bishopsgate) Phone: 020 3086 7472 Website: www.finance-equation.co.uk “We assist with implementation of growth strategies and ensure that investments provide healthy cash flows and ROI. The success of these deals ultimately grows our reputation in the market place.” FN170032