AI Magazine Issue 1 2017

32 Acquisition International - January 2017 Sound Advice Well Worth a Listen To As the pioneers of digital radio and the first to fully embrace the technology in 1999, Pure has become the world’s leading digital radio manufacturer, with over 5million sold worldwide. It is therefore fitting that they have been crowned with the Small Business Achievement Award for the UK. In a short interview with a spokesperson, they tell us more about the resounding success of this firm, and their undoubted passion for radio and quality audio. irst of all, can you tell us about what Pure does? Pure International Limited is a British digital radio manufacturer, providing award-winning digital radios for the home and in the car. How long has the Pure been running for and where are you based? Established in 2002, Pure is based at its head office just outside of London, with an international presence. What sets your small business apart from others who offer the same services? Pure is one of only a handful of digital radio manufacturers that designs and engineers its products in the UK. We attribute our success to the experience, knowledge and capability of the team, our enviable customer base, as well as the reputation and the strength of the current product portfolio alongside our roadmap. How has Pure made an outstanding contribution to business within your jurisdiction and industry sector? Benefiting from its heritage of developing award- winning digital radio products for the home and the car; all products are digital tick approved, with industry leading three years’ warranty as standard. Do you have any plans for the future that you would like to share with our readers? The future for DAB+ across Europe is extremely exciting and Pure is a leading brand in a rapidly growing market, driven by geographical adoption and digital switch over, particularly in Norway. It has a strong vision for the future with innovation at the heart of this, giving Pure a unique opportunity within the market. Company: Pure International Limited Web: www.pure.com Address: Concept House Home Park Estate Kings Langley Herts WD4 8LZ Sound AdviceWell Worth a Listen To F 1701AI142