AI Magazine Issue 1 2018

22 Acquisition International - Issue 1 2018 NorelidHolm is a corporate law firm based in Stockholm, Sweden, which offers premium quality legal services. Susanna Norelid, Managing Partner, who was awarded Most Influential Woman in Insurance & Reinsurance Law 2017 – Sweden in our 2017 Global Excellence Awards, discusses the firm and her role in its phenomenal success. stablished in 2006, NorelidHolm offers premium quality legal services combined with a high degree of business knowledge. Susanna discusses the firm’s service offering in more detail, exploring the practice areas it focuses on and how it works to ensure excellence for its clients. “At NorelidHolm, we offer legal assistance in most fields of business law and we are top-ranked within several areas of law. We represent both multinational and larger national companies as well as smaller local businesses. Many of our clients are industry leaders in their respective fields and the majority of our clients are foreign based corporations entering into the Nordic market. Through our international networks we can always assure our clients and collaborative partners efficient and professional cross border assistance. “To ensure excellence for this vast array of clients, availability, flexibility, commitment, responsibility and results are in focus for our successful cooperation with them. However, there are other factors which differentiate our firm from other law firms. Such important key factor is our understanding of risk. In-house counsels tend to be ahead of us external lawyers in that regard because they have – for natural reasons – a better and closer understanding of the corporation’s risk exposures. We work with clients and in environments which expect such skills as the norm. We therefore focus on combining our excellent legal knowledge with business and project management skills and a better understanding of complex risk to meet and solve the challenges for our clients. We train our lawyers from the very start in those areas so that we can be our clients best advisors and put us a head of more traditional law firms.” Additionally, a corporate focus ensures that the practice is able to offer a truly cutting edge service that meets the needs of its clients, as Susanna highlights. “To ensure excellence for our clients, we try to be very business oriented and we always aim to reach the goals set by our clients in a business oriented way. We make sure we have a deep knowledge of our clients’ Company: NorelidHolm Advokatbyrå Contact: Susanna Norelid Contact Email: susanna. [email protected] Phone: +46-733 74 40 52 Address: Nybrokajen 5, P.O. Box 7394, Stockholm, SE-103 91, Sweden Website: www.norelidholm.com Creating Excellence in Corporate Law E 1801AI46 markets and businesses and try to use the law as a tool to reach the goals set by our clients. Our clients can trust that we pay them full attention regardless of their size or what kind of legal matter they need us for. Friendliness and collegiality in our client relationships with our clients and cooperation partners are key. The same goes amongst our colleagues within the firm.” Looking ahead, there aremany exciting developments in the legal and corporate markets, and NorelidHolm’s dedication to innovation will ensure its continued success, as Susanna concludes. “Currently, Sweden’s economy is doing very well. The Swedish market is attractive for foreign investors and corporations entering the Nordic region. That results in a good market for lawyers. With that said, I personally believe that the legal industry is experiencing a very challenging, but at the same time a very exciting and interesting, time. The technological advancement, an increasingly informed client base and new non-traditional market entrants force us traditional lawyers to be more efficient, more innovative and more business oriented than ever before. Innovation in services and service delivery will become a key differentiating factor and the ones focusing on continuing as they ever have will not have a chance. Most of the law firm leaders seem to agree that the main changes to the legal services market points towards a shift in how services are purchased. Clients will buy services they need as and when they need them and from whom they find most suitable at the time. “Certainty and predictability are also some key factors impacting our service delivery. Clients repeatedly ask for transparency and visibility from law firms on the work being undertaken and the cost for such work. Fixed-fee services are now common place and the traditional model of a lawyer charging fees based on an hourly rate is gradually disappearing. It seems inevitable that lawyers face a future of change on a varied scale, depending on area of practice and client types. Business as usual is not an option for any result oriented and successful law firms, and as such at NorelidHolm our ongoing focus will be on innovation and continued development.”