48 Acquisition International - Issue 1 2022 Dec21180 Innovative, Practical, Cost-Effective Forklifts TASK Forklifts designs, engineers and manufactures a range of pedestrian walkie stackers for the materials handling industry. Acquisition International magazine has recognised the company for its award in Most Outstanding Forklifts Manufacturer 2022 – Australia, so we explore what the company has to offer customers. n Australia, TASK Forklifts provides options for sale, hire and servicing to both end-user customer and dealerships. In the United States, it works with over 140 selected dealers throughout the country to provide quality, Australian designed pedestrian stackers. As the designer and manufacturer, the company guarantees 100% genuine spare parts support for all its models. TASK Forklifts’ success is driven by its expert sales team, its ability to service and support not only its own brand but many other forklift models, and its unrivalled experience of engineering, designing and manufacturing a customer-focused product. In the 41 years that TASK Forklifts has been trading, its most important goal has been to provide exceptional customer service and support at every stage of the customer journey. In many ways, the customer’s order is the start of the journey – unfortunately, many competitors see it as the end. TASK Forklifts serves a diverse customer base across Australia and the United States. Each business’s needs and requirements are different and that requires a premium level of customer relationship. Its guidance to customers is individualised to suit them – This is where TASK Forklifts really excels. Its customer-oriented, solution-based approach allows the customer to make correct, informed decisions with the knowledge that they will be backed by exceptional after-sales support for the lifetime of their forklift. The company prides itself on its ability to continuously support its full product range through a comprehensive stock of genuine spare parts and provide technical assistance to field service technicians. It does this by using intelligent diagnostic tool, TASK iD. TASK iD allows remote field service technicians to receive direct support from TASK Forklifts’ factory-based support team in Australia to view the status and extended information about the forklift; assess current active faults; see a full history of the forklift including any issues relating to the unit and the battery; adjust settings and parameters for speed and braking to suit warehouse requirements and limitations; and upload the latest firmware updates to ensure the forklift is optimised to the highest level of efficiency. The distinctive level of manufacturer-backed support ensures the forklift or pedestrian stacker purchased by the customer will always be maintained using the correct repair procedures and use genuine I TASK Forklift parts. These parts all meet the company’s reliability, safety and quality levels. 90% of the TASK Forklifts’ rental fleet in Australia is made up of TASK Forklift models. This is a testament to the reliability of these pedestrian stackers, and forklifts, and when combined with the availability of genuine parts and correct maintenance, reduces downtime and offers significantly low running costs for its rental fleet. TASK Forklifts’ experience and expertise in manufacturing and engineering enables it to provide custom-built solutions, all of which are tested and exceed ISO International Safety Standards. Of course, TASK Forklifts’ service and product offering would be nothing without its staff, who are incredible. The honesty, passion and dedication they have is refreshing and vital for the success of the company. When it looks to recruit, it looks at how that individual will fit into the team, and if they are capable of their own personal development. Embracing workplace diversity is very much part of TASK Forklifts’ internal culture. It sees it as a huge strength, enabling its staff to bring different ideas, suggestions and solutions to the workplace. The company encourages constant career and personal development to ensure each team member has their own set of skills, with many of these skills overlapping into other areas. This level of team cohesion is crucial for the success of the business. Each member of the team has contributed to the overall success, and as such, these successes are celebrated as a team. During the past two years, the team has been presented with a fresh set of challenges in the form of the COVID-19 pandemic, including contactless interaction and border closures between states and countries. TASK Forklifts were already on the trajectory to change many of the traditional processes in customer management, which allowed it to quickly adapt to the rapidly changing times. With the use of video conferencing and how-to videos, its customers could still receive support without the need for business development managers to meet in person. Further to this, the company’s understanding of the ever-evolving consumer behaviour patterns gave them an opportunity to educate its potential customer by offering them information and pricing
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