38 Acquisition International - October 2017 El Ajeri Lawyers (EAL) are a Tunisian law firm of international standing specialized in business law. The team find solutions to the many legal issues a company may face and offer expertise in all fields of business law. We spoke to Cyrine Guermazi who describes the overall vision of the firm. AL are highly involved with its clients, and the team assist them throughout life: from the conception and creation of a project, as it develops and as legal issues arise, including through special transactions, whether in Tunisia or abroad. The team do this by providing clients with the most advanced knowledge, competence and technical means available. Cyrine goes into more detail about what the law firm does, and how it works for and with clients. “Experienced in all fields of business law, our attorneys are attentive and listen proactively to understand the real needs of the client, look out for his best interests and provide a custom-fit, personalized service for any sized company or field of operation. “Members of several international networks and known by the most famous international business lawyers, our attorneys have built personal and privileged relationships with the greatest lawyers abroad. This advantage allows our clients access to the most effective and specialized solutions at any time, anywhere in the world. “Here at EAL, the team works with many clients, both those in traditional sectors and those in innovative fields. We play an important leading role in consulting, representation and business assistance. Every day, we represent and assist world leaders in their field.” Company: El Ajeri Lawyers Manager Partner: Mohamed Lotfi EL AJERI Email:
[email protected] Address: 4, Mahmoud El MATERI Street, Mutuelle Ville, Tunis, 1002, Tunisia Phone: +216 71 28 82 51 // +216 71 28 77 38 Fax: +216 71 89 25 25 Website: www.elajerilawyers.com Ethical and Legal E 1710AI13 Important in the legal industry is ensuring client satisfaction. Verifying the identity of clients is vital to its success, as the team look to learn as much about their client as possible, something Cyrine refers to. “Essentially, the firm opt for the process of know your client, based on verifying the identity of our clients, collecting necessary details and making a deep investigation by filling the intake sheet, which should contain the following information; the name, address and contact number of the client and any entities related to the client, as well as the date of the intake; and the nature of the representation. Sometimes, if the client is new, without established terms of compensation, the terms and conditions of the engagement, and also the identity of the person authorizing the engagement. “Additionally, the name, address and contact numbers of all parties involved in the representation, plus the terms/names that should be included in a conflict search. Our staff know our client, and work through this process for companies of all sizes, which helps prevent identity theft, financial fraud, money laundering and terrorist financing.” Cyrine explains what attributes she believes are essential to achieving success in the industry, citing establishing long term cooperative relationships with international law firms and accounting firms across the globe, all of which provide seamless solutions to its clients’ cross-border concerns and projects. “Highly involved with their clients, EAL lawyers assist them throughout life: from the conception and creation of a project, as it develops and as legal issues arise, including through special transactions, whether in Tunisia or abroad. It is done by providing clients with the most advanced knowledge, competence and technical means available. “Experienced in all fields of business law, our attorneys are attentive and listen proactively to understand the real needs of the client, looking out for their best interests and provide a custom-fit, personalized service for any sized company or field of operation.” Regarding the firm’s future aspirations, Cyrine believes there is a positive outlook for the company. Again, stating that long term cooperative relationships are key to EAL’s current and future success, EAL have recently joined the most famous law firm in the world and are now an official partner of DLA Piper. Ethical and Legal