AI Magazine Issue 10 2018

Acquisition International - Issue 10 2018 49 Protecting Intellectual Property is to make the IP protection more affordable and understandable to anyone. “The most important issue is the lack of information from the government institutions in South America. That’s the reason we find imitations, counterfeiting, smuggling every day of the week in our countries. It’s time to work together to educate our citizens and the future entrepreneurs, in order to avoid illegal activities in the future. “As for the future, technology is always surprising us. We can handle twice the work with half the people and fourth times the accuracy, thanks to automatized systems. Nevertheless, our service has a human approach. We erased the person- to-business approach and embraced the people- to-people way of work to enrich the results our colleagues and clients need.” Bringing the interview to a close, Lucia takes time to reflect on the challenges and opportunities the firm has had to face since their inception, and how the exceptional team have handled them. “Since the entrepreneurs are somehow forgotten by the IP firms, we turned it as an opportunity to help this segment, which is the ground from which the future big companies will rise. The challenge is to offer affordable fees for them and keep a sustainable project on our side. We do not want to be seen as a low-cost office. IURISPRIME is a firm working with exceptional professionals, who could be earning more money at other firms, but their motto is giving back to society in the most disinterested way. If we give all from us, we’ll receive all from the world.” Looking ahead to what the future holds, Lucia signs off by detailing to us his hopes for IURISPRIME, as well as revealing the projects that lie in pipeline for the successful company. “Moving forward, we are on the verge of being a multidisciplinary centre of guidance for entrepreneurs, offering services from trademark creation to trademark protection, along with business consulting and coaching. Nevertheless, we don’t forget that ‘entrepreneur’ in all businessmen and CEOs. We’d like to reach them and have a chance of influencing their lives to follow the help-others-first philosophy.”