Issue 10 2019

Acquisition International - Issue 10 2019 19 Sep19006 Accelerating Digital Transformation Based in Amsterdam, Backbase empowers financials to accelerate their digital transformation within their respected sector. Supported by a number of reasons to choose Backbase, we profile AI’s Leaders in Omni- Channel Banking Software Solutions – 2019 and caught up with Guy Johnston, Business Development Manager for the UK region at Backbase, who revealed more about the exceptional services the firm consistently delivers to their diverse client base. ounded in 2003, Backbase has grown rapidly throughout the years, providing financials the speed and flexibility to create and manage seamless customer experiences across any device, whilst delivering measurable results. Today, the firm are proud creators of the Backbase Digital-First Banking Platform, which is designed to help financial brands compete in the Neo Reality – a reality where neobanks and big tech have transformed the financial landscape. This unique platform complements legacy systems with a digital layer, to allow financials the ability to innovate and operate in a truly digital-first way. Going into further detail about the platform, Guy begins by informing us more about Backbase Digital-First Banking Platform and the services both platform and the team at Backbase provides. “The Backbase Digital-First Banking Platform is essentially creating a digital hub, which is orchestration and aggregation layer where all the ingredients of a modern digital banking platform come together. By integrating and aggregating value from other niche solution providers within the Fintech Ecosystem, or with 3rd party APIs from other banks and industries, we offer financial institutions a seamless journey across any of their channel. “In addition to this, Backbase also provides customer experience services, which are essential to create, manage and orchestrate highly personalized end-user experiences for financial institution to connect and empower all parts of their organization.” At Backbase, the firm serves financial institutions from across the globe with the use of Backbase Digital-First Banking Platform offering clients with four different solution lines: Retail Banking, SME Banking, Corporate Banking and Wealth Management Banking. Each of these solutions are tailored specifically for every touchpoint and comes with its respective employee facing experiences. Supporting the firm in their mission to offer this level of personalized service, is the talented, experienced and hard-working team which forms the backbone of Backbase. When discussing the internal culture at the firm, Guy is keen to highlight the significant role the team plays in the overall success of the company. “Here at Backbase, we place a high value on entrepreneurship and embrace constant change, as it is in the company’s nature to explore. As a result, our employees are constantly shaping the future of digital banking. Additionally, our employees are also connected by F the same passion to work hard to help our clients innovate, and to create things that have a real impact in the industry.” Ultimately, Backbase are a global company with more than 800 people and 60 nationalities, working from multiple locations worldwide. The firm established a company with a diverse range of people from various backgrounds, who collectively believe that technology should be used to deliver great experiences. Moving forward, the team at Backbase will continue to exceed their clients’ expectations, as they continue to develop their award- winning software which enables financials to rapidly grow their digital business. Contact: [email protected] Company: Backbase Address: Jacob Bontiusplaats 9, Amsterdam, 1018 LL, Netherlands Telephone: 0628445512 Web Address: www.backbase.com “...our employees are also connected by the same passion to work hard to help our clients innovate, and to create things that have a real impact in the industry.”