Issue 10 2024

6 | Acquisition International, Issue 10 2024 Measuring and Acting on Employee Engagement Three-time AI Leading Adviser award winner, Protostar’s approach to helping organisations fully understand the employee experience and the levels of engagement within their workforce continues to impress and garner excellent testimonials. With the latest accolade to add to its trophy shelf being Leading Employee Engagement Solutions Firm of the Year 2024 – UK, we take a closer look at the company. Company: Protostar Surveys and Development Contact: Michael Coates Email: [email protected] Website: https://www.protostar-uk.com/employee-surveys LinkedIn: https://www.linkedin.com/company/protostar-surveys-development Telephone: +44 (0) 191 3855455 Since 2007, Protostar has been helping organisations of all sizes to gather employee feedback and act upon the findings. In a competitive market, Protostar has capitalised on providing a far more personalised approach, taking time to understand its client’s culture and, in particular, how to save them time. Even a fully outsourced employee survey still requires extensive internal consultation, preroll-out communication, action planning, and communication of the findings to various stakeholders. Protostar has combined expertise in survey design and statistical analysis with global communication skills. Protostar’s Managing Director, Michael Coates creates personalised videos that the client’s employees can view before the survey launch. By running A&B surveys, with and without these videos, response rates are typically 35% higher when participants have seen one of Protostar’s videos. Why is there such an increase? Michael believes that “Nowadays, many people prefer to be communicated to by video and they make their mind up about whether to trust a service or company from seeing and listening to such videos, so they can make an amazing difference to both response rates and the number of comments people leave”. Protostar then works with the client to determine who they will need to communicate the survey findings to and creates bespoke infographics, slide decks, videos, and data packs, all tailored to the audience, thus saving clients days of effort. With an interactive dashboard now in its third update, clients can easily view, compare, and drill down into survey data. Protostar finishes off the process by facilitating the action planning process to ensure meaningful changes occur that enhance the employee experience. Once again, we were very impressed by Protostar’s testimonials. While it is growing fast, Protostar still maintains the personal touch that clients seem to love.

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